Head of Segmentation

**Role type**:Continuing; Full Time
**Department**:Advancement, Communications & Marketing
**Salary**:UOM 10 - $153,412 p.a. plus 17% super
- Lead cutting-edge segmentation strategies, enhance data-driven decision making and drive marketing automation innovation
- Investing in you - benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

**The University of Melbourne**
We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

**Your next career opportunity**
As the Head of Segmentation & Reporting at a prestigious university, you'll be at the forefront of developing and implementing innovative data strategies to enhance personalised marketing across key audience segments. You'll have the opportunity to lead a high-performing team, leverage advanced marketing technologies, and drive actionable insights that inform strategic decision-making. Your role will directly impact the university's ability to engage effectively with prospective students, alumni, donors, and research stakeholders, making this a key position for those passionate about data-driven marketing in higher education.

**Your responsibilities will include**:

- Develop Segmentation Strategies: Lead the creation and implementation of omni-channel segmentation strategies across paid, earned, and owned media.
- Drive Performance Reporting: Spearhead innovation in digital marketing performance reporting, leveraging data from CRM, CDP, and related platforms.
- Lead Marketing Automation: Drive improvements in campaign and journey automation across key audience segments.
- Ensure Compliance: Oversee outbound communications compliance with privacy regulations and ethical standards.

**You may be a great fit if**:
You are a strategic data leader with extensive experience in marketing technology, a track record of driving innovation in segmentation and reporting, and a passion for leveraging data to enhance personalised engagement in higher education.

**You may also**:

- Have a postgraduate qualification in IT, Computer Science, or a related analytical discipline.
- Demonstrate advanced experience in data querying, manipulation, and extraction for market segmentation and campaign reporting.
- Show strong knowledge of enterprise data environments and marketing technology stacks.
- Possess expertise in analysing complex business requirements and designing data-led solutions.

For further information please refer to the attached PD.

**What we offer you**
We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfillment, including:

- Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being
- Progressive, considerate leave provisions to empower your work-life balance
- Salary packaging and access to a range of discounted services including Bupa health insurance
- Health and well-being services including a leading Employee Assistance Program

**Your new team - Advancement (University Communications & Marketing)**
University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

**Be Yourself**
The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. We are committed to creating an inclusive and equitable workplace where all individuals feel valued, respected, and have the opportunity to thrive regardless of gender identity, ethnicity, sexual orientation, disability, age, being a parent or having caring responsibilities.

**Aboriginal and Torres Strait Islander Applicants**
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

**Working at the University - what you need to know**:
**Please note: Visa sponsorship is not available for this position.**This role requires current valid work rights for Australia.

**Join Us and unlock your career potential**
- **Resume**
- **Cover Letter outlining your interest and experience**

**Please note that you are not required to respond to the selection criteria in the.**

If you have any particular questions regarding the job please follow the details listed on the.

**Applications close**:Tuesday the 2nd of September 11:55 PM Australian Eastern Standard Time (AEST) / Melbourn