Head of Marketing, Advancement

Role type: Continuing; Full Time

Departmen t : Advancement, Communications & Marketing

Salary: UOM 10 - $ 153,412 p.a. plus 17% super

• Lead transformative , integrated global alumni marketing communications to enhance our global alumni relationships and engagement as well as maximizing global university impact .

• Leverage advanced marketing technologies to drive personalised, insight informed campaigns that maximise engagement through segment-focused marketing and communications initiatives.

• Provide strategic leadership and advisory support for colleagues collaborating on alumni and donor initiatives and manage a dedicated Advancement Marketing team .

• Join a sector leading marketing team with a great culture and enjoy a benefits package including salary packaging, health / wellbeing programs, discounted services and professional development opportunities.

The University of Melbourne

We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

Your next career opportunity

As the Head of Marketing, Advancement at a leading global university, you'll be at the forefront of designing and implementing integrated marketing strategies to strengthen engagement with alumni, donors, and partners globally. You'll have the opportunity to l ead a team in delivering innovative, data-driven campaigns that align with the institution's strategic objectives . Your role will directly impact the university's advancement agenda and global reputation, making this a key position for those passionate about higher education marketing and stakeholder engagement.

Your responsibilities will include:

• Develop Strategic Plans: Create and implement targeted marketing communications plans for alumni, donor, and partner audiences.

• Lead Lifecycle Initiatives: Drive communications strategies that support reputation, engagement, and donor acquisition goals throughout the audience lifecycle.

• Partner with Advancement: Collaborate with Advancement and Faculties to deliver integrated campaigns reflecting audience insights and brand messaging.

• Drive Digital Transformation: Lead the transition to fully leveraging enhanced CRM and CDP capabilities to enable relevant and effective personali s ed, data-driven engagement with our global audiences.

You may be a great fit if:

You are a n accomplished and strategic marketing leader who has extensive experience in higher education or complex organi s ations, excellent stakeholder management skills, with a passion for driving innovation in alumni and donor engagement.

You may also:

• Have postgraduate qualifications in marketing, communications, business, or a nother rel e v a nt field.

• Demonstrate significant experience in leading high-performing teams in complex environments.

• Show a track record of developing and executing effective marketing

• Exhibit expertise in leveraging data and insights to inform audience-centric communications strategies.

For further information please refer to the attached PD.

What we offer you

We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfillment, including:

• Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being

• Progressive, generous leave provisions to empower your work-life balance

• Salary packaging and access to a range of discounted services including B upa health insurance

• Health and well-being services including a leading Employee Assistance Program

Your new team – Advancement (University Communications & Marketing)

University's Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University's communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University .

Be Yourself

The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation . We are committed to creating an inclusive and equitable workplace where all individuals feel valued, respected, and have the opportunity to thrive regardless of gender identity, ethnicity, sexual orientation, disability, age, being a parent or having caring responsibilities.

The University of Melbourne is committed to fostering a barrier-free and inclusive recruitment process. We are dedicated to providing reasonable adjustments for candidates throughout the application and interview stages, including accessible document formats and alternative application methods. To discuss your specific requirements, please feel free to contact Bec Tucker – or send an email titled 'Reasonable Adjustments' to hr- . You can find more information for applicants requiring reasonable adjustments on our Careers website:

Aboriginal and Torres Strait Islander Applicants

We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

For further information, including our Indigenous strategy please visit - murmuk-djerring

If you are a member of an Aboriginal and/or Torres Strait Islander community and would like any support, please feel free to contact our Indigenous Employment & Development team via email at oied- .

Working at the University – what you need to know

This role requires the successful candidate to maintain a Working with Children Check The successful candidate can apply for the WWCC as part of the onboarding process. In the case the selected candidate doesn't have a valid Working with Children Check, they will be able to apply for the WWCC as part of the initial onboarding procedures.

Please note: Visa sponsorship is not available for this position. This role requires current valid work rights for Australia.

Join Us and unlock your career potential

Is this the perfect opportunity for you? Apply today Including the following documents:

• Resume

• Cover Letter outlining your interest and experience

Please note that you are not required to respond to the selection criteria in the .

If you have any questions regarding the recruitment process, please feel free to contact Walid via email at hr- , ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.

If you have any particular questions regarding the job please follow the details listed on the .

Applications close:Thursday the 16th of October :55 PM Melbourne time zone.

: JR Head of Marketing, Advancement