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Digital Analytics Manager

2 weeks ago

Hills District, Australia Bluefin Resources Full time

**What's In It For You?**
- WFH Flexibility (Monday - Wednesday on-site; Thursday - Friday from home)
- Fantastic employee benefits including flexi days, annual $1200 travel/parking allowance, weekly free lunch, on-site gym, retail discounts, etc
- 12 month fixed term contract with huge potential to turn into permanent

**The Client**:
I am currently seeking a highly skilled and experienced Digital Analytics Manager to join a leading sales and distribution of financial products. As the Digital Technology Manager, you will play a vital role in implementing and managing our digital marketing stack, ensuring accurate tracking of customer events and optimizing online engagement.

**Responsibilities**:

- Implement and manage the company's digital marketing stack, including platforms and tools such as Google 360 Stack, GA360, Google Ads, Bing, Big Query, Google Tag Manager, DoubleClick, Google Optimize, Tealeaf, Hubspot, and Data Management Platforms.
- Create and track customer events across various digital interaction points to measure and optimize experiences for higher online engagement and lead conversion rates.
- Lead a team of Digital Technology Specialists, providing guidance and support for implementation and optimization initiatives.
- Collaborate with stakeholders, managing conflicting priorities and ensuring effective communication and alignment.
- Leverage your comprehensive knowledge of financial services products and services to drive strategic and creative digital marketing initiatives.

**Requirements**:

- Proven track record of successful people management, with the ability to build and lead high-performance teams.
- Extensive experience in digital marketing management (5+ years) and digital technology in service-based companies, preferably in the financial services industry.
- Strong expertise in digital marketing technology solutions, including the Google 360 Stack, Google Ads, Bing, Big Query, Google Tag Manager, DoubleClick, Google Optimize, Tealeaf, Hubspot, and Data Management Platforms.
- Proven ability to manage multiple stakeholders and prioritize conflicting demands effectively.
- In-depth knowledge of financial services products and services.

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