Digital Media Manager

1 week ago


Sydney Central Business District, Australia HCF Full time

**About HCF**

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.7 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

**About the role**

The Digital Media Manager is responsible for leading HCF’s ecosystem of paid digital activities. Reporting into the Senior Media Manager they will be responsible for developing the digital strategy, implementation and measurement of campaigns across our portfolio of products.

**Key responsibilities**
- Lead the planning, analysis, optimisation and reporting of digital campaigns to help realise our broader business growth strategy. You will also support creative development, optimisation and play a fundamental role in identifying and testing data enhancements and audience segmentation initiatives.
- Work closely with the senior media manager and advertising team, digital team and data analytics to manage and implement aligned campaigns
- Ongoing optimisations across paid media activity to deliver on business targets, drive cost efficiencies and improve the quality of leads generated
- Track and report on effectiveness of all campaigns to senior stakeholders
- Keeping abreast of digital innovation and best in class practices, investigate market trends and category specific trends
- Write and develop proposals, reports and presentations for internal stakeholders
- Develop and manage 0,1st and 3rd party data enhancement strategy of paid digital activities
- Ensuring HCF tagging strategy is set-up to deliver optimum digital tracking and performance
- Lead the relationship with digital media agency through ongoing collaboration and transparent communication to ensure alignment with HCF business goals

**About you**

To be successful in this role, you will demonstrate the following qualifications, experience and skills:

- Tertiary qualifications in communications or advertising/marketing or related field/s
- Over 5 years’ experience in digital marketing and campaign strategy
- Hands on automated platform experience (Salesforce or Adobe)
- Experienced in media planning, creative production processes across offline and online
- Agency management experience and stakeholder management skills
- Excellent organisational abilities, ability to multi task, and work under pressure
- High attention to detail, project management skills, and ability to think independently
- High level of written and verbal communication
- Ability to interact effectively and build strong relationships

**Culture**

Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.

Come and join our HCF team

**Benefits**
- Up to 50% discount on health cover, pet & travel insurance
- Flexible work arrangements
- Family & Friends day
- Organisational wide Recognition & Rewards program
- Generous Parental Leave Scheme
- Certified Family Friendly Workplace
- Health & Wellbeing Initiatives

**A career with us - How to Apply



  • Sydney, Australia OMG Digital Full time

    Why should you join Australia's leading marketing agency? At our core, we're innovators, trailblazers, and results-drivers. We manage over $750 million in media across some of Australia's most iconic brands and have a client roster spanning over 5,000 brands across 70 countries. But that's not all—our people are the real stars of the show. And that's why -...


  • Sydney, New South Wales, Australia S2M Digital Full time

    **Job Type**:- Full Time**Location**:- Sydney NSW**Classification**:- Advertising / Media / Publishing**Sub Classification**:- Advertising Specialist**Reference #**:- 3608740**Contact Name**:- Natalia-**Salary**:Are you a whizz with **Google Ads** and hungry to join one of Australia's most exciting agencies??If so this role at one of Australia's...


  • Sydney, New South Wales, Australia Omg Digital Full time

    Why should you join Australia's leading marketing agency?At our core, we're innovators, trailblazers, and results-drivers. We manage over $750 million in media across some of Australia's most iconic brands and have a client roster spanning over 5,000 brands across 70 countries. But that's not all—our people are the real stars of the show.And that's why- We...

  • Digital Media

    2 weeks ago


    Sydney, New South Wales, Australia Webbuzz - Digital Marketing Transformation Agency Full time

    **Digital Media & Design Associate****Location**: Sydney, Australia (Hybrid)**About the Role**Webbuzz is a digital growth agency that helps Australian SMEs generate leads through smart, creative campaigns. We're on the lookout for a versatile Digital Media & Design Associate who's not just a skilled designer—but also confident producing and editing...


  • Sydney Central Business District, Australia Bang The Drums Full time

    Position type: Full time - Location: Sydney CBD, Inner West and Eastern Suburbs - Job Id: BTD00004 **Top line**: If you live and breathe digital & social media and want to join a dynamic small marketing team to help them grow the business across Australia, this Digital Campaign Manager role is for you! **The detail**: - You'll be creating original content...

  • Social Media Manager

    2 weeks ago


    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3754013**Contact Name**: - Annabelle- **Salary**: - $90,000.00 - $100,000.00 Year 90,000 - 100,000 Package (Incl. Super)Are you a dynamic marketing enthusiast with a flair for storytelling and digital...

  • Digital Media Manager

    2 weeks ago


    Sydney, New South Wales, Australia Hays Full time

    12-month fixed term contract with a luxury retailer working as their Digital Media Manager.**OVERVIEW**As the Digital Media Manager, you will report to the Head of Communications and work with the PR & Events Manager, Media Manager, and global Media teams to design and execute this luxury brand's ANZ digital media and performance marketing strategy. You will...


  • Sydney, Australia Lupo Digital Full time

    **Part-time Remote Role** **We look after our team, we put people first.**: Lupo Digital fosters a vibrant and awesome culture... just ask any of our passionate team members and customers. **Paid Media Specialist and Manager**: **Overview**: The Paid Media Specialist and Manager is a pivotal role at Lupo Digital, contributing to and shaping the future of...

  • Digital Media Manager

    2 weeks ago


    Sydney, New South Wales, Australia Insignia Financial Ltd Full time

    Digital Media Manager**Location**:SYDNEY, NSW, AU, 2000DOCKLANDS, VIC, AU, 3008**Employment Type**:Permanent Full Time- Create meaningful client experiences through data-driven media campaigns- Reporting to Head of Digital & Personalisation- Permanent full-time position**The opportunity to join our team**- We're looking for a passionate and strategic Digital...


  • Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Advertising / Media / Publishing**Sub Classification**: - Account Manager**Reference #**: - 3776402**Contact Name**: - Luke Cranswick- **Salary**: - $90,000.00 - $100,000.00 Year OTE $150k - $180kThis is the perfect opportunity for a Digital Media Sales gun who is looking to take...