Digital Media Manager

3 days ago

Sydney Central Business District, Australia HCF Full time

**About HCF**

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.7 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

**About the role**

The Digital Media Manager is responsible for leading HCF’s ecosystem of paid digital activities. Reporting into the Senior Media Manager they will be responsible for developing the digital strategy, implementation and measurement of campaigns across our portfolio of products.

**Key responsibilities**
- Lead the planning, analysis, optimisation and reporting of digital campaigns to help realise our broader business growth strategy. You will also support creative development, optimisation and play a fundamental role in identifying and testing data enhancements and audience segmentation initiatives.
- Work closely with the senior media manager and advertising team, digital team and data analytics to manage and implement aligned campaigns
- Ongoing optimisations across paid media activity to deliver on business targets, drive cost efficiencies and improve the quality of leads generated
- Track and report on effectiveness of all campaigns to senior stakeholders
- Keeping abreast of digital innovation and best in class practices, investigate market trends and category specific trends
- Write and develop proposals, reports and presentations for internal stakeholders
- Develop and manage 0,1st and 3rd party data enhancement strategy of paid digital activities
- Ensuring HCF tagging strategy is set-up to deliver optimum digital tracking and performance
- Lead the relationship with digital media agency through ongoing collaboration and transparent communication to ensure alignment with HCF business goals

**About you**

To be successful in this role, you will demonstrate the following qualifications, experience and skills:

- Tertiary qualifications in communications or advertising/marketing or related field/s
- Over 5 years’ experience in digital marketing and campaign strategy
- Hands on automated platform experience (Salesforce or Adobe)
- Experienced in media planning, creative production processes across offline and online
- Agency management experience and stakeholder management skills
- Excellent organisational abilities, ability to multi task, and work under pressure
- High attention to detail, project management skills, and ability to think independently
- High level of written and verbal communication
- Ability to interact effectively and build strong relationships

**Culture**

Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.

Come and join our HCF team

**Benefits**
- Up to 50% discount on health cover, pet & travel insurance
- Flexible work arrangements
- Family & Friends day
- Organisational wide Recognition & Rewards program
- Generous Parental Leave Scheme
- Certified Family Friendly Workplace
- Health & Wellbeing Initiatives

**A career with us - How to Apply

  • Digital Media Assistant

    1 week ago

    Sydney, Australia Resolution Digital Full time

    ** Google's Performance Agency of the Year 3 years in a row 2018, 2019 & 2020, Microsoft's APAC Agency of the Year 2019, & B&T's Best Programmatic Trading Team and Employer of Choice, 7 years in a row** Why us? We are Resolution. An award winning, full service digital agency that delivers remarkable results. Our mission is simple, to push the boundaries of...

  • Digital Marketing Manager

    3 days ago

    Sydney Central Business District, Australia Bang The Drums Full time

    Position type: Full time - Location: Sydney CBD, Inner West and Eastern Suburbs - Job Id: BTD00004 **Top line**: If you live and breathe digital & social media and want to join a dynamic small marketing team to help them grow the business across Australia, this Digital Campaign Manager role is for you! **The detail**: - You'll be creating original content...

  • Digital Media Executive

    2 weeks ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3725004abc**Contact Name**: - Annabelle Gonzalez- **Salary**: - $55,000.00 - $70,000.00 Year Up to $72,000 packageAre you ready to make a mark in the world of digital marketing? We're seeking an...

  • Media Advisor

    2 weeks ago

    Sydney Central Business District, Australia HAYS Full time

    **Your new role** As Media Advisor you will be responsible for the development and implementation of communications and media to strengthen engagement with the public. - Working across a broad range of projects including community engagement, public programs and education events and initiatives - Responding to media enquiries - Prepare media releases -...

  • Head of Paid Media

    1 day ago

    Sydney Central Business District, Australia HAYS Full time

    Head of Paid Media at Dynamic Digital Agency **Your new company** Come and join a full-service inbound digital marketing agency. They offer expert digital marketing strategy, inbound marketing, paid outbound marketing, social media ads, content marketing, web design, SEO, video marketing and a whole lot more. The business sole company value is "treat the...

  • Digital Manager

    5 days ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3208860g**Contact Name**: - Natalia- **Salary**: - $90,000.00 - $110,000.00 Year**Overview** This client is a media agency with a twist. Their no ego, 0 BS approach sets them apart from others in the...

  • Digital Manager

    1 week ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3208860n**Contact Name**: - Natalia- **Salary**: - $90,000.00 - $110,000.00 Year**Overview** This client is a media agency with a twist. Their no ego, 0 BS approach sets them apart from others in the...

  • Digital Marketing Executive

    5 days ago

    Sydney Central Business District, Australia HAYS Full time

    Social Media Marketing | Growing and established consumer goods industry **Your new company** Multinational company that is established and well-recognised globally, they are innovative and constantly support society and changes for future with opto-electronics and precision technologies. **Your new role** To plan, implement and manage digital marketing...

  • Digital Media Manager

    5 days ago

    Sydney, Australia Haleon Full time

    Our Benefits: - Great career opportunities and development - An additional five “leave days per year. - Health and Wellbeing benefits and program - Amazing discounts at top retailers - 26 weeks parental leave Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for...

  • Digital Account Manager

    2 weeks ago

    Sydney Central Business District, Australia HAYS Full time

    Digital Account Manager | Dynamic Marketing Agency **Your new company** Work alongside an exceptional group of individuals who are eager to inspire creativity, create brand identity, and provide an unwavering commitment to their clients objectives specialising within the B2B and professional services industry. They are a well-established and very...