Digital Media Manager

2 weeks ago

Sydney Central Business District, Australia HCF Full time

**About HCF**

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.7 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

**About the role**

The Digital Media Manager is responsible for leading HCF’s ecosystem of paid digital activities. Reporting into the Senior Media Manager they will be responsible for developing the digital strategy, implementation and measurement of campaigns across our portfolio of products.

**Key responsibilities**
- Lead the planning, analysis, optimisation and reporting of digital campaigns to help realise our broader business growth strategy. You will also support creative development, optimisation and play a fundamental role in identifying and testing data enhancements and audience segmentation initiatives.
- Work closely with the senior media manager and advertising team, digital team and data analytics to manage and implement aligned campaigns
- Ongoing optimisations across paid media activity to deliver on business targets, drive cost efficiencies and improve the quality of leads generated
- Track and report on effectiveness of all campaigns to senior stakeholders
- Keeping abreast of digital innovation and best in class practices, investigate market trends and category specific trends
- Write and develop proposals, reports and presentations for internal stakeholders
- Develop and manage 0,1st and 3rd party data enhancement strategy of paid digital activities
- Ensuring HCF tagging strategy is set-up to deliver optimum digital tracking and performance
- Lead the relationship with digital media agency through ongoing collaboration and transparent communication to ensure alignment with HCF business goals

**About you**

To be successful in this role, you will demonstrate the following qualifications, experience and skills:

- Tertiary qualifications in communications or advertising/marketing or related field/s
- Over 5 years’ experience in digital marketing and campaign strategy
- Hands on automated platform experience (Salesforce or Adobe)
- Experienced in media planning, creative production processes across offline and online
- Agency management experience and stakeholder management skills
- Excellent organisational abilities, ability to multi task, and work under pressure
- High attention to detail, project management skills, and ability to think independently
- High level of written and verbal communication
- Ability to interact effectively and build strong relationships

**Culture**

Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We’re all about creating a fantastic people experience, guided by our values, so that we can in turn better deliver for our members. We work with our people to create a work experience that is inclusive, supportive, safe and respectful so we can do the best for our members.

Come and join our HCF team

**Benefits**
- Up to 50% discount on health cover, pet & travel insurance
- Flexible work arrangements
- Family & Friends day
- Organisational wide Recognition & Rewards program
- Generous Parental Leave Scheme
- Certified Family Friendly Workplace
- Health & Wellbeing Initiatives

**A career with us - How to Apply

  • Digital Media Executive

    2 weeks ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3719362**Contact Name**: - Annabelle- **Salary**: - $60,000.00 - $68,000.00 Year 77K Package Inc. SuperOur partner is an esteemed Australian publisher with a legacy dating back a century! They are...

  • Digital Media Assistant

    6 days ago

    Sydney, Australia Resolution Digital Full time

    ** Google's Performance Agency of the Year 3 years in a row 2018, 2019 & 2020, Microsoft's APAC Agency of the Year 2019, & B&T's Best Programmatic Trading Team and Employer of Choice, 7 years in a row** Why us? We are Resolution. An award winning, full service digital agency that delivers remarkable results. Our mission is simple, to push the boundaries of...

  • Digital Media Assistant

    2 weeks ago

    Sydney, Australia Resolution Digital Full time

    Why should you join Australia's leading marketing agency? At our core, we're innovators, trailblazers, and results-drivers. We manage over $750 million in media across some of Australia's most iconic brands and have a client roster spanning over 5,000 brands across 70 countries. But that's not all—our people are the real stars of the show. And that's why -...

  • Communications & News Media Manager

    2 weeks ago

    Sydney Central Business District, Australia HAYS Full time

    Communications & News Media Manager **Your new company** This Not-for-Profit religious organisation are currently based in Sydney CBD and are seeking a Communications & News Media Manager to promote the Catholic faith. **Your new role** As a Communications & News Media Manager you will be assisting in the creation and implementation of communication...

  • Digital Marketing Manager

    2 weeks ago

    Sydney Central Business District, Australia Bang The Drums Full time

    Position type: Full time - Location: Sydney CBD, Inner West and Eastern Suburbs - Job Id: BTD00004 **Top line**: If you live and breathe digital & social media and want to join a dynamic small marketing team to help them grow the business across Australia, this Digital Campaign Manager role is for you! **The detail**: - You'll be creating original content...

  • Digital Media Assistant- Entry Level

    6 days ago

    Sydney, Australia Resolution Digital Full time

    ** Google's Performance Agency of the Year 3 years in a row 2018, 2019 & 2020, Microsoft's APAC Agency of the Year 2019, & B&T's Best Programmatic Trading Team and Employer of Choice, 7 years in a row** Why us? We are Resolution. An award winning, full service digital agency that delivers remarkable results. Our mission is simple, to push the boundaries of...

  • Paid Media Specialist and Manager

    7 days ago

    Sydney, Australia Lupo Digital Full time

    **Part-time Remote Role** **We look after our team, we put people first.**: Lupo Digital fosters a vibrant and awesome culture... just ask any of our passionate team members and customers. **Paid Media Specialist and Manager**: **Overview**: The Paid Media Specialist and Manager is a pivotal role at Lupo Digital, contributing to and shaping the future of...

  • Digital Media Manager

    1 day ago

    Sydney, Australia Apparent Communications Full time

    But you’re not just that. You’re curious. You ask questions. And hunt down answers. Just like Apparent. We are a full service customer experience agency currently going through a period of tremendous growth and need a Digital Media Manager who is passionate about building digital media strategies who wants to work with some of the world’s leading...

  • Digital Sales Manager

    2 weeks ago

    Sydney, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Advertising / Media / Publishing**Sub Classification**: - Account Manager**Reference #**: - 3776402**Contact Name**: - Luke Cranswick- **Salary**: - $90,000.00 - $100,000.00 Year OTE $150k - $180kThis is the perfect opportunity for a Digital Media Sales gun who is looking to take...

  • Media Insights Manager

    2 days ago

    Sydney Central Business District, Australia Mane Consulting Full time

    Permanent - Sydney CBD, New South Wales - Posted 1 hour ago - Negotiable USD / Year - Salary: Negotiable About the Role We are looking for an executive to cultivate the strategic development and delivery of audience insights and analytics across the breadth of our client’s content - screen and audio, to help shape and influence their content and product...