Digital Analytics Lead

**Digital Analytics Lead
- **Utilise data to drive business decisions**:

- **Permanent role**:

- **Open to Sydney, Melbourne or Brisbane office locations with WFH flexibility
**We strive to create better experiences together for a better tomorrow for our customers and team, bringing the best of Woolworths Group and Quantium together to make data driven decisions. By partnering with Quantium, a world-class data science and advanced analytics business we’re excited about the future as we unlock the power of data to reimagine retail.

Through this partnership, we’ve created a new business called wiq who will harness the best of Woolworths Group and Quantium to reimagine retail by solving the most complex problems using data and analytics. As a team, we leverage Agile ways of working to help our team develop their skills while also making sure our team is focusing on solving the most complex problems for both our customers and team.

**What you’ll do**

The Digital Analytics Lead role is critical in the evolution of eDX as we optimise Digital Experience to assist with customer’s online and instore shops. This role is responsible for identifying opportunities to optimise the digital performance of products to enable easier navigation of our website for customers and drive higher product conversion. In addition to generating what is happening, the Digital Analytics Lead will shed light onto what is driving performance and what we can do about it in order to have a material impact on digital experience and conversion rate.
- Partner cross functionally with strategy, product, content and marketing teams to deliver insights to optimise the Web and App Digital Experience.
- Proactively analyse and identify opportunities which may increase website conversions across different propositions, marketing channels and customer cohorts.
- To provide optimisation opportunities to drive increased uptake of various propositions, eCommerce revenue and engagement - liaise with the CRO team for any testing opportunities.
- As we build capabilities, identify opportunities to create efficiencies. e.g automation, process changes, removal of low/no-value elements.
- To ensure data collection is robust through ongoing tagging to ensure accurate data is available and liaise with the data implementation team to resolve any issues.
- Be an advocate of analytics and work with other teams to ensure they keep analytics in mind when developing new features. Provide thought leadership to other analysts in the team on digital measurement and analytics techniques.

**What you’ll bring
We are looking for an experienced Lead level Analyst who can provide thought leadership for the team, and build high quality stakeholder relationships to deliver business outcomes. Furthermore, we’re looking for someone who can bring a strong data driven background, inquisitiveness, attention to detail and proven experience in using web analytics and tagging tools.
- Proven ability to identify and deliver CX and targeting improvements that drive commercial outcomes.
- Sound knowledge of Adobe Experience Cloud products, in particular Adobe Analytics.
- Highly proficient in data query and manipulation (advanced level SQL).
- Excellent interpersonal skills and strong data visualisation and communication skills (both written & verbal) - ability to translate complex findings and results into a compelling narrative.
- Demonstrated ability to influence, establish and maintain strong relationships. Ability to prioritise and manage competing priorities

**What you’ll experience**

Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

- Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- High impact role supporting our teams who enrich our communities.
- A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app. A progressive and competitive leave policy that gives you more space for what matters to you.

**Endless possibilities with Woolworths Group
**We’re a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together a