Consumer Strategy
1 week ago
**About the team**
Come and drive growth in a fast paced, dynamic business. Uber Eats is on a mission to make eating well effortless for everyone, everywhere. Consumers are at the centre of everything we do.
The role is part of the Consumer Engagement squad which sits within the Consumer Strategy & Operations team. You will be responsible for leading projects and campaigns that aim to increase user engagement, grow our Uber One member base, and represent the voice of consumers in key cross functional forums in order to improve the consumer experience.
**About the role**
You will use consumer insights to help set the strategy and work with team members in our Mechant, Marketing, and Marketplace teams to execute initiatives and bring the strategy to life. You will have end-to-end ownership of key initiatives including data analysis, solution design and execution. Your scope will be to engage users through continuous campaign experimentation, requiring you to build a strong foundational understanding of our systems and a desire to push the boundaries with the campaigns that we take to market.
We are looking for a strong problem solver who is excited to both grapple with strategic questions and to roll-up their sleeves to get stuff done. Consumer engagement is an extremely cross-functional area, so collaboration, communication, and initiative are key to success in the role.
**Your impact in role**
- Design, execute and optimise engagement and retention campaigns: translate data insights into actionable and effective campaigns. This includes designing new campaign concepts, segmenting audiences, creating messaging, deploying campaigns, and reporting results
- Partner closely with XFN teams (in particular merchant & marketing teams) to design and execute on a breadth of campaigns end to end, ranging from in-app incentives to in-person activations
- Tailor strategies by customer segment: Employ quantitative and qualitative research tools to develop/refine customer segmentation and build tailored strategies by segment
- Understand consumer needs and pain points, and seek ways to address them through our product/offering
**The experience you'll bring**
- Quantitative degree and 3+ years of solid operational and analytical experience gained in a tech company, management consulting, finance, or consumer growth experience in a fast-paced environment
- Customer-centric thinking and a continuous improvement mindset, exposure to consumer businesses a bonus
- Analytics - experience dealing with complex data sets using excel/google sheets (SQL a plus but not required), deriving insights, checking against what you see in the real world and synthesising recommendations
- Project ownership and delivery - demonstrated ability to work closely with cross-functional teams, manage stakeholders effectively in an ever-changing, rapid growth environment, and coordinate, plan and prioritise tasks across multiple projects
**Preferred qualifications**
- Advanced proficiency in Excel/Google Sheets and basic competence in SQL (or strong willingness to learn)
- Experience with running incentives and promotional campaigns, including A/B testing, messaging, and post-campaign analysis
- Ability to thrive in a fast-paced environment
- Strong business judgment and critical thinking skills, with the ability to use data to quickly develop strategies and make decisions
- Familiarity and passion for data-driven digital marketing, customer marketing and retention
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