Marketing Automation Specialist

**About the Role**

Some of the key responsibilities that will be undertaken by the successful applicant include
- Work with Data and Product teams to define customer segments for personalised campaigns.
- Plan and conduct appropriate testing and proofing on all deliverables to ensure a quality end-user experience that is error free and fit for purpose.
- Create relevant documentation as needed and keep it up to date (eg requirements, testing, technical documentation).
- Support the stability of the digital communication platforms within the Group ecosystem.

**About you**
We are looking for someone with key skills below
- Experience in building and executing campaigns using platforms such as Adobe Campaign Standard
- Experience with modifying, proofing, trouble-shooting HTML eDM templates
- Experience in campaign automation and customer lifecycle management
- Knowledge of direct and digital marketing practices in CRM platforms such as Microsoft Dynamics
- Understanding complex customer data sets, including ability to query and segment data
- Solution-focused mindset to any challenges that arise in this fast-paced business.
- Strong problem-solving skills
- Ability to multi-task and prioritise effectively. Setting and tracking to deadlines, identifying and resolving issues that may arise
- Excellent stakeholder management and collaboration

**About Us**
BOQ is one of Australia’s leading regional banks and provides a genuine alternative for Australian financial services customers and employees. Our purpose is to create prosperity for our customers, shareholders and people through empathy, integrity and by making a difference. Our ambition is to be known as the bold challenger bank; with multi-brands that are digitally enabled with a personal touch.

BOQ is passionate about providing opportunities for you to develop your career as we continuously adapt and deliver in a transformational and collaborative environment with a strong focus on community.

BOQ’s Inclusion vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.

Since 2021 BOQ Group is recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).

**Our Benefits**
- Discounted financial products
- Salary sacrificing options
- Paid parental leave with no minimum wait time
- Paid volunteer days
- Purchase annual leave
- BUPA Corporate Plan
- Employee Assistance Program (EAP)
- A ‘zero tolerance’ to Domestic and Family Violence (DFV) with active support for employees experiencing DFV
- 5 employee diversity network groups focusing on; First Nations Reconciliation Council, Proudly ME (LGBTQIA+), Multicultural, Gender and Early Career.
- BOQ Group is a member of Pride in Diversity and a participating organisation in the Australian Workplace Equality Index.

**How to Apply**

The Bank of Queensland is committed to diversity and an inclusive workforce. Aboriginal and Torres Strait Islander People are encouraged to apply.

If you are successful for a role with the Bank of Queensland, it is a condition of employment that background screening is completed to ensure that the Bank complies with its obligations under the Anti-Money Laundering and Counter Terrorism Financing Act. These checks may include, but are not limited to: identity, verification, reference checks, criminal background checks, immigration checks, verification of academic qualifications, bankruptcy checks.

Job Reference: BOQ02227