Marketing and Campaign Automation Manager

Location: Brisbane, Sydney or Melbourne
- Fantastic work/life balance
- Be part of a company who supports their staff to the fullest

**Could this be one of those rare moments to do the best work of your career?**

Our client's story continues to evolve every day. They are Australia’s largest lottery company offering exciting games that deliver life-changing wins to customers and make a meaningful difference in the community.

While they're a new company, they're an experienced team. For more than a century, they've been playing a role in making a better future by delivering winning moments every day to their people, customers, retailers, partners and community.

**About Your Role**

The Campaign & Customer Automation Manager will support the business in driving Marketing Automation activities in marketing and campaign delivery. The role will work with key stakeholders to develop, maintain, monitor, and enhance automation and dynamic personalisation projects throughout the customer engagement lifecycle. Key to this role will be to implement, socialise and support an automation framework the business can use to advance its automation and dynamic capabilities across engagement functions. The role will use advanced tools and leading project methodology to increase the speed to market of automation work.

**What You’ll Do**
- Support the brand’s marketing community by advancing the use of automation within their communication strategies.
- Support the CRM team’s advance of marketing automation activities through the development of data assets which facilitate trigger-based marketing.
- Support the CRM team’s use of dynamic content and personalised communication through automation.
- Advance the analytics expansion in/out of Adobe Analytics through the end-to-end engagement lifecycle.
- Support personalisation and advance dynamic capabilities through the use of JavaScript.
- Cross-functional team facilitator (scrum master) to advance the adoption of automation across the business.
- Support the optimisation of connected customer experiences and conversion through cross-channel test and learn strategies.
- Identify opportunities for business activities to drive increased customer experience and/or revenue.
- Deliver analytics and insights which enable the brand’s Marketing to improve products, channels and customer experience.
- Create automated and dynamic assets to support the business use of automation.
- Investigate new data sources and work closely with the CRM team and BI to make the data available for CRM and Marketing activities.

**What You’ll Bring**
- Inspiring vision and purpose
- Driving strategy
- Ensuring customer focus
- Leading team performance
- Leading innovation and change
- Building Effective relationships
- Minimum BA / BS in a relevant field including Statistics, Marketing, Analytics, Computer Science, or equivalent experience.
- Minimum 3+ years experience in data analysis or campaign analyst role (specific experience in CRM or customer analytics preferred).
- Experience with Structured Query Languages (SQL) or SAS language, including relational databases.
- Adobe Campaign or Salesforce Marketing Campaign experience preferred.
- Experience working in Agile team/environments.
- Understanding of JavaScript language.
- Understanding of Adobe Audience Manager or a similar tool.
- Strong stakeholder skills and the ability to communicate analytical and technical concepts with confidence and in an easy-to-understand fashion to a non-technical audience.

**What you’ll get**:
The list is extensive but here are a few:

- A flexible approach to working with a range of options to suit different roles and individuals. This could include hybrid working, flexible hours or modified working patterns
- A multitude of leave types such as cultural leave, volunteer leave and 18 weeks’ parental leave for all new parents, regardless of gender
- Committed to Inclusion & Diversity with a range of initiatives such as our Gender Affirmation Statement of Support
- Access and comprehensive (and free) health and wellbeing app to support you and your family’s mental and physical health
- Committed to your learning and development with a dedicated platform with helpful resources from leadership to technology to upskill and cross train

**Location**: Brisbane, Sydney, or Melbourne
- Please note, only successful applicants will be contacted._