Marketing Manager

4 days ago

Sydney, Australia Saunders Lynn and Company Full time

Digital Marketing Manager
- Digital marketing - Lead generation focus
- $120,000 + Super
- **Lead generation**:

- **Drive ROI on digital initiatives**:

- **$120,000 + Super**

**What is in it for you?**
- A wonderful combination of brand awareness and digital lead generation activities
- A marketing team characterised by teamwork and friendly staff
- _Flexible working - 3 days in the office_
- _Working with a very strategic Marketing Director - learn from the best in the business_
- Putting in digital marketing infrastructure, policy and systems. This is a rebuild of various marketing tools and systems
- Autonomy and career development in equal measure
- Serious career development, with opportunities to take on more responsibility

**The company**
You'll be working for a B2B business targeting construction, mining, education, and hire markets (among many others). The business has significant growth ambitions and requires a marketing team to build the brand and conduct lead generation and launch activities.

Globally, this organisation holds a leadership position in their markets of operation and is seeking to establish a similar position in Australia. This could lead to acquisitions and building your skill set in integrating other businesses and their digital marketing assets.

**Your responsibilities...**
- Digital marketing - strategy and delivery of digital marketing, covering website, SEO, SEM and CRM
- Excellence in lead generation initiatives - using a variety of methods to build funnels and draw potential customers through to purchase
- Building a digital marketing plan
- Solid understanding of paid search, Google, LinkedIn and Facebook adverts
- Briefing agencies for effective execution
- Launch and go-to-market campaigns
- Reporting, analysis and ensuring a solid return on investment, along with budget management
- Work closely with the sales team to build high converting leads

**Your skills and experience...**
- Broad marketing experience across digital, brand, events and lead generation
- Strong analytical skills, you are just as comfortable talking about the creative as you are discussing analytics and diving into the numbers in an Excel spreadsheet
- Organisation and time management
- Team player and able to influence your co-workers in other departments to ensure your deadlines are met
- Ideally, experience in building products, construction, industrial or manufacturing markets. B2B experience is essential.

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