Marketing Specialist

2 weeks ago

Sydney, Australia Bluefin Resources Full time

**The Company**

Bluefin are extremely excited to be working on a very rare role across the customer marketing landscape with an exceptional client. As a leading organisation, who dominate the health insurance industry they are looking to engage a new hire for the team that can really help drive member engagement and ensure their customers have direct communications about the benefits at their fingertips.

With an impressive history across the market, customer and employee benefits, a genuine passion for adding value to their members and impressive growth and development prospects, they really are a market leader you want to be working for.

***

**The Role**

As Marketing Specialist you will be responsible for the development and execution of the member communications marketing strategy across 2 key areas, loyalty & engagement and health and wellbeing. You will work with cross functional teams to ensure the members are contacted across Omni channel marketing initiatives for both planned and adhoc campaigns.

Responsibilities include but are not limited to;
- Implement and deliver planned and ad-hoc marketing communications across the member base
- Use data to recommend and improve member communications
- Execute the delivery of marketing campaigns across channels
- Monitor the strategy and frequency of member communications, recommend and uplift across the journey
- Drive member engagement
- Engage with cross functional teams and stakeholders to coordinate effect approach of member communications
- Work with external suppliers including advertising, digital and design where necessary
- Provide reporting on the success of campaigns across the member base and offer objectives to improve return and boost retention
- Work within brand guidelines when delivering communications and campaigns

**The Person**

You will have proven success of working in a marketing role for 3-5 years, managing customer communications and campaigns end to end. Reading data will come naturally to you and working across marketing tech platforms will be easy. If you are looking for a step up and a chance to take on a new challenge work with an excellent leader and really make an impact on the customer this role is for you
- 3-5 years experience in Marketing role
- Data driven marketing and campaign management
- Salesforce experience preferred but not essential
- Excellent communications skills
- Ability to manage multiple stakeholders and projects

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