Marketing Specialist

The primary focus of the Marketing Specialist will be to support the growth of our Private Health Insurance, Local area Marketing, Dental and eyecare portfolios, through marketing activities that align to our business growth priorities. The specialist will work closely with internal and external creative agencies to help develop, execute, and monitor marketing activity for these products across a variety of paid and owned channels.

The role

As the Marketing Specialist you will be responsible for the delivery and execution of key campaigns and activity, focused on informing our members of business-critical events, compliance, service communications and any tactical campaigns. The communications and activity strategy will be executed predominantly via member journeys in SalesForce, which will need to be designed to help inform, educate, engage, and ultimately retain members with HCF.

In this role you will report to the Senior Marketing Manager, Service Communications in the Marketing team. In your role you will collaborate closely with a broad range of internal and external stakeholders including the Marketing team Brand & Content, Digital, Member Health, Product, Portfolio and PMO, external suppliers and other divisions as required.

Responsibilities- End to end campaign delivery and execution of key business critical projects, service communications and tactical initiatives- Delivery of key annual service, compliance and tactical communications, and any other campaign activity as they arise- Coordination of relevant communication & data requirements for each campaign- Capture and report on learnings and insights for future testing and optimisations across not just campaign activity but operational efficiencies.

About You- Tertiary qualifications in marketing and/or communications- 5+ years’ experience in a campaign management role. Ideally, within a data driven marketing role in medium to large organisations.- Strong end-to-end marketing execution campaign experience and a proven track record of results- Demonstrated experience working with complex data sets and multi-variable campaigns- Ability to demonstrate skills in utilising data and analytics to measure and derive insights that will help refine and optimise campaigns- A grasp of member or customer marketing fundamentals and an understanding of member/customer journeys-
- Ability to manage and multitask multiple campaigns at any given time, varying from small, simple once-off communications to larger, complex journey based campaigns- Ability to show some basic commercial skills, to understand validity of ROI

Desirable- Experience in designing and executing multi-touch, multi-channel marketing campaigns- Baseline exposure and understanding of Salesforce Marketing Cloud or other marketing automation systems- Mail house and digital agency experience

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits
- Purpose-driven passion_
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
- Wellness and work-life balance_
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover- 18 weeks of parental leave for all new parents- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
- Collaboration and inclusivity_
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
- Continuous learning and growth_
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

to discuss.