Social Media Marketing Specialist

ICON Agency is a full-service communications and creative agency with offices in Melbourne, Sydney, and Canberra. We deliver purpose-driven campaigns that connect brands with audiences through strategy, creativity, and technology.

We’re looking for an experienced and driven **Social Media Marketing Specialist** to join our Communications team. This role is pivotal to delivering integrated digital and social campaigns for a range of clients across corporate, government, and not-for-profit sectors.

**This is a full time, permanent role located in our Melbourne office. The salary on offer is $90,000 - $100,000 + Super depending on experience.**

**About the Role**

You will manage and execute social media strategies across multiple platforms. You’ll collaborate closely with creative, digital, and communications teams to deliver campaigns that achieve client objectives and reflect ICON’s high standards of quality and innovation.

**Key Responsibilities**
- Develop and implement social media strategies aligned with client goals
- Plan, create, and manage content calendars including ideation, copywriting, and scheduling
- Launch and manage paid campaigns on Meta, LinkedIn, TikTok, and other platforms
- Conduct social listening, analytics, and reporting to inform strategy and optimise performance
- Manage influencer partnerships and content collaborations
- Build and maintain strong client relationships, ensuring timely communication and delivery
- Support junior team members with training and campaign execution
- Contribute to new business pitches and internal initiatives

**Skills and Experience**
- Minimum of 4 years’ experience in social media or digital marketing within an agency environment
- Proven experience managing social media advertising and reporting
- Strong copywriting skills and understanding of platform-specific best practices
- Excellent client management and project coordination abilities
- Experience with tools such as Sprout Social, Brandwatch, or Sprinklr
- Knowledge of influencer marketing and content production processesAnalytical mindset and ability to translate insights into actionable recommendationsTertiary qualification in Marketing, Communications, or a related field (or equivalent experience)

**How to apply**: Submit your CV and a short cover letter outlining your relevant experience and why you’d be a great fit for the role.

**About ICON**

Whether it’s ideas that change behaviour or technology that creates new ones, to make what matters is the simple ambition that gets us up each day.

Make it better. Make it human. Make it original. Make it now. Make it like our mothers would be proud.

**Why Join Us?**

You’ll join one of Australia’s most awarded independent agencies, with offices in Melbourne, Sydney, Brisbane and Canberra. We’re a team that values flexibility, inclusion and meaningful work. This role offers the chance to shape a national program while growing your career.

**What We Offer**
- Hybrid home and office working
- A suite of life-work balance initiatives including wellbeing leave (our _You Do You_ day)
- Flexi work for overseas breaks
- Paid parental leave (after qualifying period)
- A proudly inclusive and progressive culture
- Training in next-generation skills and AI

ICON is an equal opportunity employer. We are committed to fostering a diverse, inclusive, and respectful workplace where everyone feels valued and empowered to contribute their best. We believe that diversity of backgrounds, experiences, and perspectives drives innovation and strengthens our ability to deliver exceptional results for our clients.

Pay: $90,000.00 - $100,000.00 per year

**Benefits**:

- Parental leave
- Work from home

Work Location: Hybrid remote in Cremorne VIC 3121