Marketing Specialist

Having recently repositioned and elevated our brand expressions for Yarra Trail, Black Pepper and Marco Polo, we're seeking a Marketing Specialist to cultivate our brand stories through considered storytelling and compelling content. As the channel lead for social, influencer, PR and events, you'll have end to end ownership of these pivotal channels to fuel brand heat and drive commercial success. This role is an opportunity to steer the strategic direction and creative execution of a portfolio of brands that's on the precipice of their next stage of growth.

WHAT YOU'LL BE DOING

• Social Media Strategy & Execution:
  Develop and execute seasonal social media strategies focused on growing audiences and engagement, including content planning, production, creative development, community management and performance analysis.
• Influencer Strategy & Execution:
  Design and deliver influencer strategies that drive brand advocacy and social proofing, managing talent discovery, partnerships, events, and reporting.
• PR Strategy & Execution:
  Partner with agencies to craft impactful PR strategies that build strong media presence, manage high-impact events, and measure outcomes.
• Consumer Events:
  Collaborate with Retail teams to produce engaging customer events, managing everything from supplier partnerships to budgets and post-event insights.
• Competitor Analysis & Market Research:
  Keep a close eye on industry trends and competitor activity, transforming insights into actionable recommendations.
• Seasonal Marketing Strategy & Planning:
  Support the Marketing Manager in developing and executing seasonal marketing plans, product launches, store openings, activations, and collaborations.

ABOUT YOU

• Minimum 5 years' marketing experience, ideally within retail, fashion, or consumer goods.
• Proven expertise in content marketing, PR, influencer marketing, and event management in fast-paced environments.
• Strong track record of delivering multi-channel marketing initiatives that drive measurable growth and brand awareness.
• A creative eye with a deep understanding of brand storytelling and visual identity.
• Skilled relationship builder and collaborator, with exceptional communication skills.
• Strategic thinker who thrives under pressure and navigates challenges with resilience and agility.

JUST SOME PERKS WE OFFER

• Pet-friendly workspace
• Yes, your furry friend can join you at work
• Epic discounts
• Up to 50% off top brands like Reebok, Superdry, and Clarks
• Exclusive LK Group perks
• Treat yourself to savings at Daniel's Donuts, Hommey, Snooze & more
• VIP access to sample sales
• Get first dibs on incredible deals
• Leave when it matters
• Paid parental leave, volunteer leave & purchased leave options.
• Novated leasing
• Drive your dream car with ease.
• Loyalty rewards
• We celebrate your milestones with generous service awards
• Well-being matters
• Free access to Mental Health Professionals through our Employee Assistance Program.
• And more
  …Because work should come with awesome perks

ABOUT BRAND COLLECTIVE

Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life

READY TO MAKE AN IMPACT?

Join us and bring your creativity, energy, and strategic vision to three beloved Australian brands. Be part of a dynamic team where your ideas shape the future of how we connect with our customers. Let's drive brand love together

At Brand Collective our customers come from all walks of life, and so do we We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life

Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.