Paid and Performance Marketing Specialist

**About Weel**

Weel (previously Divipay) is Australia’s #1 virtual corporate card and spend management platform, providing software to help businesses streamline and control company-wide spending.

We’re trusted by thousands of companies to manage everything from $4 coffees to $40,000 invoices. From Canva to the Cowboys, Australia’s most forward-thinking organisations rely on us to keep their finances moving.

We’ve hit some major milestones, including a successful $20m Series A raise. Our funding is being put to good use, helping us to grow and strengthen our product offering, and most importantly, invest in a team of exceptionally talented people.

We’re proud to have achieved a number of notable highlights and accolades:

- Rated 4.8 out of 5 on the Xero App Store
- Over 270,000 card holders in Australia (and counting)
- Supported the Australian team at the 2024 Paris Paralympic Games
- Awarded Best Card Provider of the Year - Finder Awards
- Rated Top 10 Tech Innovator recognised by the Australian Financial Review
- Won Corporate Card Platform of the Year at the WeMoney Awards
- $1.5B + spend managed and counting - powering finance teams across every industry.

**The role**

We’re looking for a marketer who thrives at the intersection of strategy, creativity, and analytics. As our new **Paid & Performance Marketing Specialist**, you’ll take the reins of our paid media strategy, optimising every dollar we spend to deliver measurable growth. You’ll bring your experience running high-performing B2B campaigns and pair it with a curiosity for testing new channels, creative ideas, and cutting-edge tools.

**Why this role exists**

This role will be supported by a sizable and experienced marketing team of 5 people across field, customer, growth and content. As well as strong leadership buy-in from our CEO down. This area is something we’re really excited about, and we’re confident we have the right structure in place to support this role.

**What will you own?**

**Campaign Strategy & ROI Optimisation**
- Develop and execute multi-channel, ROI-focused campaigns that drive measurable business outcomes with the support of agency
- Optimise full-funnel performance in a long B2B sales cycle, from lead to customer conversion.
- With leadership support, build and manage paid budget allocation, forecasting spend across channels based on CAC, LTV, and payback period.
- Conduct competitive analysis to identify spend patterns, messaging gaps, and market opportunities.

**Ad Channel Management**
- Lead Search Marketing campaigns (Google Ads, Microsoft Ads) with a focus on high-intent B2B keywords and conversion optimisation.
- Manage Paid Social (LinkedIn for precision targeting, Meta for retargeting/content amplification).
- Test and learn Programmatic & Display (DSPs) for ABM and retargeting.
- Test and scale Emerging & Niche Channels (podcasts, newsletters, sponsorships).
- Consider Native & Content Syndication strategies (Taboola, Outbrain, industry media) where opportunistic.

**Data, Tracking & Automation**
- Own conversion tracking (Google Tag Manager, HubSpot, CRM integrations).
- Run A/B and multivariate testing across ads, landing pages, and CTAs.
- Manage marketing automation workflows in HubSpot, Customer.io, or similar.
- Segment audiences with custom intent data, lookalike modelling, and CRM targeting.
- Analyse campaign results using GA4, Looker Studio, Metabase, and HubSpot reports.

**Creative & Messaging**
- Write and contribute to compelling ad copy for CFOs, finance managers, and business owner personas.
- Translate complex fintech features into simple, benefit-led messaging.
- Ensure compliance with ASIC, AFCA, and Google Ads requirements for financial services advertising in Australia.

**Collaboration & Continuous Learning**
- Align marketing campaigns with sales goals through close sales collaboration.
- Work cross-functionally with design, compliance, and other marketing teams.
- Stay ahead of platform changes, AI marketing trends, and new channel opportunities.

Adapt messaging in response to macroeconomic or regulatory shifts.

**What will you bring?**
- 3-4 years’ experience in a paid media, performance marketing, or growth marketing role (in-house or agency).
- Proven success in driving ROI-positive campaigns across search, paid social, and display.
- Strong analytical skills with experience in budget management, forecasting, and funnel optimisation.
- Proficiency with Google Ads, Microsoft Ads, LinkedIn Ads, Google Tag Manager, GA4, and marketing automation platforms.
- Experience with CRM-integrated tracking and multi-touch attribution models.
- Excellent collaboration skills, particularly with sales and cross-functional teams.

**Bonus Point (but don’t get hung up on them)**
- Experience in fintech, SaaS, or B2B marketing specifically targeting CFOs and finance decision-makers.
- Knowledge of Australian financial advertising compliance (ASIC, AFCA, and Google Ads requirements for financia