Digital Marketing Performance Specialist

2 days ago

Sydney, New South Wales, Australia South America Tours Pty Ltd Full time $80,000 - $120,000 per year
Digital Performance Specialist – Drive Growth Across Our Boutique Travel Brands

Full-Time | Work From Home | Passion for Travel + Digital Marketing

Are you a proactive digital all-rounder who loves turning strategy into measurable results?

Join our close-knit, fast-growing travel company and take the lead in shaping the online performance of three distinctive luxury travel brands: , , and

We specialise in curating once-in-a-lifetime experiences – from the icy wilderness of Antarctica to the vibrant heart of South America – and we're looking for a Digital Performance Specialist who's ready to make a tangible impact on growth, visibility, and ROI.

This isn't a passive, "wait for direction" type of role.

We're after a proactive doer – someone who spots opportunities, takes ownership, and makes things happen. You'll be trusted to create, execute, and optimise digital strategies that drive enquiries and conversions across multiple high-value channels.

What You'll Do

Digital Strategy & Execution

  • Develop and implement performance-driven digital marketing strategies across all brands.
  • Manage paid and organic campaigns with a laser focus on lead generation, conversion, and ROI.
  • Collaborate directly with company directors and sales managers to align campaigns with business goals.

Campaign Management

  • Own end-to-end campaign performance — from planning and execution to analytics and reporting.
  • Optimise Google Ads, Meta Ads, and other paid media to ensure every dollar delivers measurable return.
  • Build and enhance HubSpot automations, lead funnels, and email workflows that convert.
  • Create and send compelling EDMs that nurture leads and inspire travel.

Performance & Insights

  • Analyse campaign data using GA4, Google Trends, and other tools to identify insights and opportunities.
  • Translate numbers into actions — continuously testing, learning, and improving.
  • Present clear, actionable reports that demonstrate performance against KPIs and ROI targets.

Budget & ROI Management

  • Manage and allocate budgets effectively to maximise campaign profitability.
  • Proactively identify underperforming areas and pivot strategies to ensure continuous growth.

Test, Learn & Innovate

  • Lead quarterly "test and learn" initiatives to push creative and performance boundaries.
  • Experiment with new platforms, ad formats, and conversion strategies to stay ahead of the curve.
Who You Are
  • A proactive self-starter with a "get it done" attitude.
  • Experienced in Google Ads, Meta Ads, GA4, and email marketing (HubSpot experience a big plus).
  • Both creative and analytical — you think strategically but act decisively.
  • Comfortable working autonomously and owning your results.
  • A team player who thrives in a small, agile, high-trust environment.
  • Ideally 2+ years of digital marketing experience with tertiary qualifications in Marketing, Communications, or a related field.
Why You'll Love Working With Us
  • Autonomy & impact: Your ideas and execution directly shape the company's growth.
  • Flexibility: 100% remote role with a team that values trust and outcomes over micromanagement.
  • Purpose-driven brands: Work with premium travel companies that deliver extraordinary journeys and lifelong memories.
  • Growth mindset: A role designed for someone who loves learning, improving, and achieving measurable results.

If you're the kind of digital specialist who thrives on seeing strategy translate into bookings, leads, and growth — and you love the idea of combining your marketing skills with a passion for travel — we'd love to hear from you.

Apply now and help us inspire the next generation of luxury travellers.

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