Digital Marketing Specialist

**About The Role**

As a Performance/Digital Marketing Specialist, you will be responsible for implementing, and optimising SEM and Social campaigns. Your understanding of Google and Meta Ads ensures you’re able to generate great ideas to boost our clients online presence. Your knowledge also enables you to confidently troubleshoot problem accounts. Your previous experience means you can manage relationships clients.

You assist in managing clients and can clearly explain strategy and results. You are also comfortable allocating work to others and keeping a sharp eye on progress and quality to ensure clients receive a consistently high standard of support, and that the reporting and commentary they get is of premium quality.

**On any given day, you will**
- Manage and create Google paid search ads across Tier 1 and Tier 2 portfolios
- Monitor and analyse campaign performance to meet key performance goals
- Monitor the search share and search position and provide necessary tracking and reporting
- Daily optimisation of accounts for continual improvement
- Effectively translate data to make key informed decisions
- Research keyword data using PPC tools and software
- Ensure SEM supports and aligns to the broader digital marketing plan, working closely with the Social Media team members and agency partner.

**About You**
- Strong paid media experience with an excellent track record in planning & executing successful digital performance strategies (Minimum 2 years)
- A Bachelor Degree in Marketing or similar field
- Proven ability to drive buy-in for recommendations through sharing digital marketing best practices and supporting with quantifiable data.
- Excellent track record in planning and executing marketing strategies
- Excellent project management skills
- Excellent Microsoft Excel/Google Sheets skills and experience
- Willingness to learn and try new things
- Proactive nature and ability to get the job done with initiative
- Experience in developing processes to increase productivity
- Organised, with the ability to manage multiple priorities and meet deadlines
- Brings an analytical, can-do approach to problem solving
- Excellent communication and interpersonal skills
- Results and performance focused
- Proficient in G-Suite programs
- A growth mindset, with the willingness to learn and try new things
- An entrepreneurial spirit

**About Impressive**

At Impressive, our mission is to be the marketing agency you most want to work with, or for. We're a bold agency doing things differently, and in the same way we provide game-changing and effective strategies to our clients, we provide career-defining opportunities to gutsy, ambitious professionals who love to push the boundaries and strive for success.

We set out to #BeImpressive every single day. Since we started our journey in 2016, we've gone from a team of 2 to more than 60+ team members and multiple offices in Australia and the United States of America. We were born as a people-first agency, and that will never change. Working at Impressive is fast, challenging, inspiring and fun. We are human-centric, and we do our best to enable our team to be the best version of themselves professionally and personally.

Keen to grow your career like we grow our accounts - with unlimited potential and success - at Impressive?

Here are a few perks you'll along the way:

- An additional Impressive Day Off each month Our team works hard, and we know that balance is the key to success so we we try to provide a bit more time to our team members to find fulfilment personally, be it by spending the day hiking or just catching up on life admin
- A focus on wellbeing with monthly wellbeing events and a quarterly wellness wallet
- Professional development opportunities with access to tools like the Impressive Training Academy, Learna and monthly masterclasses
- A modern, open-plan office in Melbourne (South Yarra) that's also... wait for it... pet-friendly That's right, bring your dog to work and you won't have the guilts when you leave home for the day
- Moments to pause, connect and celebrate as a team with weekly Fri-yay grazing tables, quarterly offsite fun Fridays, monthly cake and birthday celebrations, and so much more
- A focus on reward and recognition with monthly nominations and Impressive of the Month awards
- And last but not least, you'll have the opportunity to let us know how you are and how we can make Impressive even more impressive through regular pulse check and engagement surveys

**Salary**: $75,000.00 - $80,000.00 per year

Schedule:

- 8 hour shift

Work Location: In person