Performance Acquisition Manager

Coveted, eye catching, multi branded national retail group
- Bring performance marketing 'in-house.' Build your team
- Sth East location. Hybrid role. People centric values

**What’s in this for you?**
- **Join at the prime time**: this organisation is well into one of the most exciting transformation periods of all time with digital & performance marketing and all things e-commerce, getting the focus
- **The opportunity to lead the transition from a high performing agency to an ‘in house’ model**:and then to further develop ‘best practice’ and build the internal performance acquisition capability. It’s a key, business-critical role where you will get to fully leverage your deep expertise
- **You will build your own team**: need I say more
- **Your Manager**:is witty, super talented, supportive and a well-respected visionary, who welcomes new ideas (and humour)
- **Flexibility**:you will enjoy your role working some days in the office and some from home
- ** Rewards**:It's paying above market norms to attract and retain the best
- **It’s a place where unique talents are leveraged, success is celebrated and careers soar**:Due to the size and pace of growth of this organisation, the career opportunities are literally endless
- **It has ‘people centric’ values**:Ask its employees it’s a great place to work

**Your prospective employer**:
This Australian multibranded retailer is ‘one to watch.’ With a thriving network of hundreds of stores, a captivated and ever-growing customer base and a booming online and ecommerce offer, it’s no surprise they continue to take the market by storm. For its employees, it offers a vibrant and exciting workplace with a down-to-earth culture that values transparency, authenticity, hard work, new ideas and fun. Reporting to the E-Commerce Manager in this undeniably successful organisation, this is a unique opportunity to bring your passion for performance marketing and to develop and implement a ‘best in class’ in-house performance capability strategy that will see continued results.

**What you will do in an average week**:
In this newly created role, you will be responsible for bringing ‘in house’ and then heading up all things performance marketing, including the paid social and organic acquisition channels for a portfolio of retail brands and for driving profitable growth and results within. This will see you:

- Work at a hands-on and influential level taking the lead in the management and building of the performance marketing, strategies and initiatives for a large portfolio of retail brands across SEO, SEM and paid social
- As the knowledge expert, you will develop digital strategies for the acquisition channels and provide advice and guidance to the organisation on acquisition strategies and tactics
- Conduct daily analysis and optimisation of campaigns across all retail websites, ensuring strong performance of each, whilst growing the social and search and capability to ensure rankings and results are at or above industry standards
- Identify new opportunities to test, learn and maximise performance
- Manage budgets and forecasts for the channels as well as external agency partners

**Here’s what it will take**:

- **Hands on experience**: managing paid social and search performance (with a focus on eCommerce) where you have been the forefront of the latest paid growth initiatives
- **Expertise in**: systems, processes and programs relative to growth marketing; in fact you know all about ‘best practice’ in this domain
- **A track record**: in managing budgets effectively and fearlessly with the ability to generate ideas that can be tested rapidly to challenge ways of working
- **Strong business acumen**: You have experience managing marketing ROI, budgets and planning digital spend
- **Proven management and communication skills**: You are a born leader that people love to follow. You can translate the ‘digital vision’ into day-to-day operational performance and follow through with the execution
- **You build trust and value others**:you communicate effectively, drive execution, foster innovation, focus on the customer and stores, solve problems creatively and demonstrate high integrity.
- **Your style**: you are resilient and an influencer - you can lead and drive change and take people along the journey
- **You love the numbers & the facts**:You are ROI focussed and performance data-driven, and this is at the forefront of every decision and recommendation you make
- **You are a strategic thinker and commercially astute**: and you have excellent analytical and reporting skills
- **Fast, flexible and adaptable approach**: You embrace and lead change, and you can flex up and/or down with ease
- **Results-focused**:You have a customer lens and a thirst for results