Commercial Performance Manager

**Req ID**: 75191
**Department**: AR Credit Cards & Personal Lending Change and Comm
**Division**: Australia Retail
**Location**: Melbourne
About Us
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the Role
As a Commercial Performance Manager in our Consumer Cards team, you’ll play a key role in helping the optimization of ANZ’s consumer credit card acquisition performance.
The role will play a critical role in the success of Card acquisitions to drive strategic results and outcomes for the business. The role will collaborate across consumer cards team and value stream partners to achieve acquisition targets, acquisition metrics (mix, CPUs, CPAAs, etc.,) to drive acquisition efficiency. The role will conduct PIRs and analysis on acquisition campaigns to inform the acquisition planning process, offer design, channel and product mix, etc. to deliver on CCPL and EDB strategy. The role will optimise acquisition performance collaborating with marketers, product managers, acquisition managers and key partners to deliver impactful, measurable, sustainable outcomes. This role will also support on key acquisition optimisation projects.
Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours.
**Role Type**: Permanent
**Role Location**: 833 Collins Street, Docklands VIC 3008
**Work Hours**: Full time
What will your day look like?
Core Accountabilities
Forecast and monitor credit card acquisition performance
Track and evaluate campaign results, identify business opportunities, and make recommendations for future campaigns
Conduct strategic analyses of segments, products, and pricing to understand customer experience, and improve business strategy and acquisitions efficiency
Support development of hypotheses for marketing/targeting tests, drive analyses of results and communicate insights
Collect, analyse and interpret complex channel, consumer and transactional datasets from various sources to derive insights to shape marketing decisions and product offer development
Develop reports and visualizations to communicate strategic opportunities and trade-off options to stakeholders in evaluating channel efficiency and program effectiveness
Be the expert in consumer cards funnel and decisioning data
Establish measurement framework for product, offer and channel A/B testings
Examine consumer behaviour and leverage insights to come up with recommendations for growth
Work with internal and external partners to plan campaigns’ details and prepare data for execution
Develop trusted internal and external partnerships, especially with Marketing, Product, Analytics, channel partners and key third-party partners to effectively utilise their input to inform analytics roadmap
Monitor market trends, research consumer markets and competitors' activities
Support the delivery of key acquisition optimisation projects
What will you bring?
To grow and be successful in this role, you will ideally bring the following:
Proficiency in data analysis tool and techniques and working with complex datasets
Ability to translate data into actionable insights and reports to support decision making processes related to acquisition
Analytical & problem-solving skills to understand the root cause of performance
Commercial acumen
Experience in Acquisition or Credit Origination Processes
Understanding of cost and revenue drivers and credit card levers
Project delivery
Demonstrated experience working closely with senior stakeholders both internally and externally
Effective communicator, effectively resolving issues and removing barriers to success
Financial services experience
Ability to create, provide critical review and challenge to business cases and product proposals
Strong relationship building skills and be able to work in cross functional teams to embed quality outcomes
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So why join us?
From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.
But it's not just our customers who'll feel your impact. you'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.
We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.
Job Posting End Date
11/09/2