Commercial Marketing Analyst

Port Melbourne VIC, Australia - Local Australian Owned Retail Brand - Permanent Position with Excellent Benefits - Flexible - Hybrid Role **Turn Data into Strategy - Join Total Tools as a Commercial Analyst - Marketing Support** - Australian Owned Retail Leader - Hybrid Role - Permanent Position with Excellent Benefits **Total Tools** is Australia’s leading independent retailer of professional tools, proudly supporting tradies for over 30 years. With a rapidly expanding network of stores across the country, we remain committed to providing the best tools, trusted advice, and top-tier service to trade professionals nationwide. **The Role**: We’re looking for a commercially minded and analytically driven **Commercial Marketing Analyst** to join our growing team. This critical role supports the Marketing function by providing data-led insights, strategic reporting, and actionable recommendations that link marketing activity to business performance. Reporting to the General Manager of Marketing and working across key departments—including Merchandising, Digital, Finance, loyalty and eCommerce—you’ll analyse campaign effectiveness, customer behaviour, product performance, and sales trends to help shape impactful, customer-focused marketing strategies that deliver real commercial value. **What You’ll Do**: - Track and analyse campaign performance across in-store, online, digital, and trade channels - Deliver actionable insights into campaign ROI, sales uplift, customer engagement, and loyalty program behaviour - Support customer segmentation and profiling, using purchase patterns and lifecycle stages to inform targeting - Partner with Merchandising and Category teams to assess sales performance during promotional periods - Build commercial models to evaluate marketing offers, promotions, and discounting strategies - Monitor budget efficiency and provide forecast support to Marketing and Finance teams Design and maintain dashboards and reporting tools using Power BI, Excel, and Phocas - Work collaboratively to deliver clear and relevant performance reports to key stakeholders - Assist in building business cases and presentation materials for new marketing initiatives - Stay across retail trends and digital performance metrics to help shape future campaigns **Your Skills & Experience**: - Degree qualified in Business, Commerce, Economics, Marketing or a related discipline - 2-4 years’ experience in a Commercial or Business Analyst role, ideally within retail or a trade-focused business - Proven experience supporting marketing teams with reporting, modelling, and commercial insights - Highly analytical mindset with strong attention to detail and problem-solving skills - Experience with BI tools such as Power BI, Tableau, or Phocas - Proficiency in Excel; familiarity with SQL or coding languages such as Python or R is a plus - Strong communication skills and confidence in presenting insights to stakeholders at all levels - Comfortable working cross-functionally in a fast-paced, evolving environment - Experience with CRM systems, loyalty platforms, and digital marketing metrics highly regarded - Knowledge of customer segmentation and retail promotional performance is desirable **_ One Team, Own it & Get it Done, Customer First & Be the Difference_** **All that is left to do is to click “” to join the team #CareersWithTheTotalPackage** **Why You’ll Love Working With Us**: - At Metcash, you’re _part of something bigger_. You have all the perks of a small business heart, without missing out on the big business support. - Being part of something bigger means you’re part of a strong purpose, where the work you do makes a big difference to independent business and local communities. It opens a sea of opportunities to develop yourself, grow your career, thrive your way and make your mark. And you’ll be part of our high performing team, where you reap the rewards of our collective success now and into the future. **Life at Metcash** - Experience a supportive and flexible work environment. We are a FlexReady accredited workplace - Enjoy a 5th week of annual leave. - Benefit from 2 well-being days and 1 volunteer day annually. - An abundance of learning, development, and career growth opportunities. - 12 weeks of gender-neutral paid parental leave for primary carers. - Proudly awarded the “Bronze Employer for LGBTQ Inclusion”. - Recognized as the 74th in the "Equileap Top 100" globally for initiatives on gender equity. - Gold accreditation by Mental Health Australia. - Incredible value discounts and perks through our team member app, “Our Local”. We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace. - Total Tools is a proud equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All hiring decisions are