Marketing Specialist

Job Title: Marketing Specialist

Full-Time Permanent Position

Employer: Just Kits Hardware Pty Ltd

Location: Dandenong South, Victoria

Reports to: General Manager

Just Kits Hardware is a trusted supplier of high-quality building materials and modular home solutions. Since 2016, we have specialized in Light Gauge Steel (LGS) / Trusses and structural steel, providing tailored solutions for construction and building projects of all scales.

With years of experience in the industry, we have built a reputation for reliability, innovation, and precision in delivering top-grade materials that meet the evolving demands of modern construction. Our expertise in LGS and structural steel allows us to support builders, developers, and contractors with durable, cost-effective, and efficient building solutions.

In recent years, we have recognized the rapid growth potential of the modular home market. As the industry shifts towards sustainable, time-efficient, and high-quality prefabricated housing, Just Kits Hardware is committed to expanding our capabilities to meet this rising demand. To stay ahead of the curve, we are actively growing our team, seeking skilled professionals who share our vision for innovation and excellence in modular construction.

At Just Kits Hardware, we are more than just a supplier—we are a partner in building the future.

**Key Responsibilities**:
**1. Marketing Strategy & Campaign Management**
- Plan, develop, and implement advertising policies and campaigns to align with sales objectives.
- Advise executives and stakeholders on advertising strategies to effectively reach target markets and enhance brand awareness.
- Coordinate the production of advertising campaigns, including artwork, copywriting, media scripting, and placement across digital and traditional media.

**2. Market Research & Analysis**
- Conduct market research to identify potential demand for new and existing products.
- Collect, analyze, and interpret data to support decision-making and business strategy.

**3. Digital Marketing & Content Creation**
- Develop and execute digital marketing campaigns, leveraging SEO, SEM, and other online strategies to enhance brand visibility.
- Create, schedule, and publish engaging marketing content across social media platforms and websites.
- Monitor and analyze the performance of digital marketing initiatives, providing regular reports and insights to optimize future campaigns.

**4. Sales & Product Promotion**
- Support business growth through the preparation and execution of marketing objectives, policies, and programs.
- Advise on all elements of marketing, including product mix, pricing, advertising, sales promotion, and distribution channels.
- Recommend updates to digital content and marketing materials to improve search engine metrics and customer engagement.

**5. Performance Monitoring & Reporting**
- Track key marketing metrics and assess the effectiveness of campaigns.
- Provide performance insights to management and recommend improvements to maximize ROI.
- Stay updated on industry trends, competitor activities, and market shifts to ensure Just Kits Hardware remains competitive and innovative.

**Key Qualifications & Experience**:

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience in a marketing role, preferably in the construction, building materials, or modular home industry.
- Strong knowledge of digital marketing, content creation, SEO, and social media strategies.
- Experience with data analysis, market research, and performance tracking tools.
- Excellent communication and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Worked or lived in overseas in the past, ability to work with supplier and designer overseas and partners from diverse cultural background.
- Bilingual is preferred. Chinese and English.
- Proficiency in content marketing, and social media marketing.
- Excellent communication and copywriting skills, with the ability to craft compelling marketing content.
- Strong project management skills, including the ability to manage multiple campaigns simultaneously and meet deadlines
- A creative mindset with problem-solving abilities and an eye for design
- Ability to analyse key performance metrics, generate reports, and provide actionable insights for campaign improvement.
- A proactive, self-motivated attitude, with the ability to work both independently and collaboratively in a team environment

Pay: $70,000.00 - $80,000.00 per year

**Experience**:

- sales and marketing: 3 years (required)

Work Authorisation:

- Australia (required)

Work Location: In person