Lifecycle Marketing Executive

**Company Description**
Montu is Australia's largest healthtech business with a focus on alternative healthcare. Founded in 2019, it supports patients, doctors and pharmacies through its Alternaleaf clinic, offers accredited healthcare education to clinicians via its SAGED platform, and dispensing solutions to pharmacies across Australia through Leafio. Montu is also the founding member of Cannabis Council Australia, a non-for-profit advocacy body that advances legislative change across the healthcare landscape. Our mission is to make alternative healthcare more affordable and accessible for the millions who could benefit.

Montu has been recognised as Australia’s fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years (#1 in 2022 and 2023), achieving remarkable revenue growth of 26,000% and 9,000%. Named #1 on LinkedIn’s Top Startups Australia 2024, Montu has cemented its position as the largest business of its kind outside North America and continues to evolve on its journey.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

Reporting to the Retention & Loyalty Manager, the Lifecycle Marketing Executive plays a key role in supporting the execution and optimisation of multi-channel marketing campaigns. This role is responsible for building, testing, documenting, and deploying campaigns across CRM platforms, ensuring timely and accurate delivery. This role will also provide day-to-day support for platform operations, maintain campaign documentation, and manage key marketing data inputs and outputs. Using performance insights and data analysis, the role contributes to continuous campaign improvement and enhanced customer engagement across the lifecycle.

**Campaign Management and Braze Execution**
- Support the Lifecycle Marketing team in the delivery of personalised, cross-channel campaigns by interpreting briefs, documenting campaign logic, and preparing assets for build in Braze.
- Build, QA, and launch campaigns using Braze’s Canvas, Segments, Liquid personalisation, and Custom Events, with a focus on accurate targeting and timely delivery.
- Configure campaign logic using Braze tools ensuring dynamic, relevant messaging across customer touchpoints.
- Assist in creating and executing QA test plans, including rendering checks, data validation, and issue escalation to ensure campaigns meet quality and compliance standards.

**Data Management and Reporting**
- Work with Campaign Managers and Specialists to refine new data or integration requirements.
- List management and maintenance.
- Utilise multiple data sources to generate insights and understand results.
- Utilise data to segment and target audiences effectively, personalising communications.
- Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimisation techniques to enhance targeting strategies.
- Analyse campaign data to identify trends and provide insights.
- Report on key performance insights and propose future improvements for review.

**Platform management**
- Support platform maintenance, including software updates, integration checks, and regular system health reviews to ensure optimal functionality.
- Manage user access requests, including the creation, permissioning, and deactivation of accounts in line with security and governance protocols.

**Data governance and compliance**
- Safeguard the brand through Privacy and SPAM act compliance and best practice.
- Stay up to date on legislation changes and educate stakeholders.
- Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.
- Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.

**Objectives and Key Results (OKRs)**
- Deliver on individual and set team OKRs as determined by the business.

**Qualifications**
- Demonstrated experience working in CRM, lifecycle or marketing automation roles.
- Experience with Braze is highly regarded, though familiarity with other enterprise ESPs such as HubSpot, Emarsys, Oracle, or similar platforms is also valued.
- Proficiency in SQL, data architecture and data management is highly desirable.
- Experience with accurately interpreting briefs, thinking critically on the best way to achieve campaign outcomes, and building high quality, innovative campaigns.
- Excellent attention to detail with a data driven mindset.
- Experience in reporting & performance monitoring frameworks for marketing automation.
- Problem-solver with a proactive mindset; comfortable troubleshooting HTML, campaign, or data issues
- Confident managing multiple priorities and communicating clearly with stakeholders.
- Forward-thinking and considers long-term impacts when making de