Lifecycle Marketing Executive

2 weeks ago

Sydney, Australia Sharp & Carter Full time

Incredible opportunity to join an Industry Leading, Australian Owned Retail bra
- $40 - $45 P/H B+S | Initial 6 Month Contract | WHV Welcome | CBD Office + WFH
- Huge Growth Potential with Lots of Training and Development

**About**

Our client is a trusted and innovative leader in the retail industry, dedicated to delivering quality products and exceptional shopping experiences. As they continue to evolve and enhance their customer interactions, they are seeking a Lifecycle Marketing Executive who can contribute fresh ideas and strategies to foster deeper connections with customers.

**Key Responsibilities**:

- Develop and execute end-to-end lifecycle marketing campaigns, from onboarding to retention and win-back strategies.
- Collaborate with data analysts to segment customers, identify trends, and create personalized communication approaches.
- Design and optimize customer journey maps, ensuring a seamless and delightful experience at every touchpoint.
- Monitor and analyze campaign performance, providing insights for continuous improvement and optimization.
- Work closely with creative teams to develop impactful and visually appealing marketing assets.
- Stay informed about industry best practices and emerging trends in lifecycle marketing.

**Qualifications**:

- 2+ years of experience in lifecycle marketing, CRM, or related roles, preferably within the retail sector.
- Proficiency in data analysis and the ability to derive actionable insights from customer behavior data.
- Strong project management skills and ability to manage multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Familiarity with marketing automation tools and customer relationship management (CRM) systems.
- Creative thinker with the ability to develop innovative lifecycle marketing strategies.
- Strong attention to detail and analytical mindset.

**Why Join Us**:

- Be part of a respected retail brand with a customer-centric focus.
- Collaborative work environment that encourages diverse perspectives and creativity.
- Opportunity to shape the customer journey and drive impactful marketing strategies.
- Competitive salary and benefits package.
- Professional development opportunities to enhance your skills and career.

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