Head of Lifecycle Marketing and Communications

1 day ago

Sydney, Australia Alinta Energy Full time

**Develop and execute comprehensive customer communication strategies**:

- **Create best-in-class customer lifecycle strategies that aim to protect and retain our customer base whilst maximizing customer lifetime value.**:

- **Attractive hybrid work model | Energy Discounts |Career Growth Opportunities**

Alinta Energy is one of Australia’s biggest energy retailers, generators and developers with over 1.1 million customers. Australia’s energy system is undergoing the biggest transformation in its history and we’re right there with it. We’re investing in and developing large-scale renewables and storage projects as part of our ongoing effort to provide our customers with reliable, affordable and sustainable energy.

**_ About the role_**

As the Head of Lifecycle Marketing and Comms, you will be responsible for leading the development and execution of Alinta Energy's customer communications and lifecycle marketing strategies. This role is a critical part of the Brand and Marketing team, driving customer retention and engagement initiatives across various touchpoints.

**_ Why you’ll love working here_**

We’re a welcoming bunch who put our energy into being the best company we can be. For us, this means shared respect, great communication between teams, acting on our ideas, and looking out for each other’s wellbeing. There are plenty of great perks, from flexible working to a long list of exclusive Alinta benefits.

**_ What you’ll do_**
- Lead the development and implementation of communications and lifecycle marketing strategies.
- Collaborate with cross-functional teams to ensure seamless customer experiences.
- Analyse and optimise marketing retention campaigns for maximum impact and ROI.
- Drive innovation and identify new opportunities for customer engagement.
- Manage a team of marketing and communications professionals.

**_Your experience _**
- Proven experience in a senior customer communications or lifecycle marketing roles.
- Demonstrated ability to develop and execute effective marketing strategies.
- Strong analytical and problem-solving skills with a data-driven approach.
- Excellent leadership, communication, and stakeholder management skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.

This role is best suited to a proactive individual with a passion for customer-centric marketing and a track record of driving successful lifecycle marketing campaigns.

This role will close on the 15th of January 2025.

**_ Like what you’re seeing?_**

If you like the sound of this, and you’ve got experience in a similar role, we’d love to talk to you. Come and _discover better together _with Alinta Energy.

We are a 2024 Circle Back Initiative Employer - we commit to respond to every applicant.

**We look forward to hearing from you.

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