Marketing Planning

About Us

**Discover your next career adventure with Dans**

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

About the Role
- **
Love what you do and leave your mark**:

- ** 12 Month parental leave cover.**:

- ** Play a key role in optimising marketing processes, fostering cross-functional collaboration, and enhancing team cohesion for the Dan Murphy's brand**

As the **Marketing Planning & Retail Media Manager**, you will drive marketing processes and ways of working, aligning strategies with customer and category insights to drive stakeholder alignment.

You will lead the management and execution of the Customer Trade Plan, to ensure a dynamic and efficient engine that supports our go-to-market strategy across all channels.

Additionally, you will establish and integrate inventory, channel support, and marketing communication frameworks for Retail Media (MixIn) opportunities working back with suppliers and ensuring that all activity is inline with our brand vision.

Sound good? Read on.

Here is a taster of what you can expect in this role:

- Accountable for the execution of the Customer Trade Plan by collaborating with cross-functional stakeholders, ensuring alignment with the Marketing Strategy and achievement of scorecard objectives.
- Utilise deep customer, channel, and category insights to shape broader trade activities, fostering a customer-first approach that enhances value perceptions, sales, and growth targets.
- Partner with the Merchandise Planning Manager to facilitate cyclical business planning forums (annual, trimesterly, monthly, weekly) across Merchandise, Marketing, eCommerce, and Operations, ensuring seamless alignment and collaboration.
- Additionally, you will establish and run the marketing communications frameworks and process to successfully support Retail Media (MixIn) as an integrated channel within our existing CTP rhythms and cadences.
- Act as the key Marketing advocate for the Retail Media (MixIn) channel, commercialising inventory assets, identifying opportunities for collaboration within the Customer Trade Plan, management of timelines and leading the development of campaigns.
- Take a leadership role in educating the Marketing team on Retail Media integration within the broader Marketing Strategy, building understanding and capability across the team.
- Collaborate with the Senior Marketing Manager - Trade & Planning to align brand marketing operating rhythms, develop consistent planning frameworks, and build strong relationships across Marketing, Merchandise, eCommerce, Operations, and Pinnacle teams.
- Become a key member of the business-wide planning community, providing expertise in operational planning and driving continuous improvements to enhance cross-functional efficiencies and outcomes.
- Proactively identify opportunities to improve processes, tools, and frameworks, enhancing ways of working and planning cadences across the team.
- Act as a thought leader within the broader Marketing team, encouraging end-to-end collaboration and fostering a customer-first team culture.
- Develop and maintain strong relationships, overseeing a quarterly meeting cadence for the Marketing Leadership Team (LT).
- Role model the company’s values and ways of working, setting a high standard for team behavior and performance.

What do we need from you

Now let’s talk about you:

- 7+ years experience in Marketing, with a strong customer focus.
- Successful track record in leading large marketing campaigns and go-to-market strategies, with expertise in retail media.
- Excellent stakeholder management skills, with the ability to influence and collaborate cross functionally.
- Strong experience in designing and implementing processes and frameworks to enhance marketing operations.
- Preferably holds a degree in business, marketing, or a related field.
- Deep understanding of the marketing channel mix and its optimization.
- Proven ability to drive change through cross-functional collaboration.
- Skilled in managing complex, ambiguous projects with successful outcomes.
- Proficient in translating customer data into actionable retail plans.

**The benefits are good too**
- We offer flexible working in every sense
- An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
- Monthly meeting-free days
- Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
- Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, s