Marketing Specialist

**About Foundr**

Foundr is a global media and education company connecting millions of people every month with some of our generation's most successful living entrepreneurs, such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss, and many more. Foundr breaks down their strategies and experiences into actionable, battle-tested content through magazines, podcasts, videos, blogs, and online courses — so that you too can build and grow a successful business.

As a Marketing Specialist, you’ll be responsible for the growth and development of 3 Foundr’s best-selling online courses. You’ll be fully accountable for the revenue target & have control over the direction of the products.

This position involves three things:

- Have a deep understanding of customers’ needs and are constantly in tune with market changes to deliver the best solution that solves our customers’ problems.
- Constantly be in touch with the latest & most innovative funnel building and conversion lifting strategy to ultimately drive revenue growth.

If you’re motivated by growth, love to solve big problems, and constantly look for ways to push your limits. This role is for you.

**Roles & Responsibilities**
- Manage and grow 2-3 online courses. You will be accountable for the revenue targets & maintaining the good health metrics of your portfolio.
- Develop positioning, narrative, and messaging strategies that drive revenue. For new products, develop the launch strategy and orchestrate the cross-functional execution plan to achieve business goals.
- Improve our sales conversion rate by interpreting the right data (from different platforms like Google Analytics, Keap, Maropost, Hyros, etc.), develop hypotheses, and structure the innovation roadmaps accordingly.
- Collaborate closely with the media buying team to develop processes that produce high converting creatives at scale and generate positive ROAS on different channels such as Facebook, Youtube, and Google.
- Use market and customer insights to identify new market opportunities, inform the product roadmap, validate product concepts, segment audiences, and shape the launch strategies.
- Collaborate closely with the content team to enrich engagement, exercise synergies across marketing outputs, and unlock potential revenue opportunities.
- Systemize the end-to-end sales funnel process from lead generation, closing, upselling, cross-selling, etc. Build-out product marketing skills, capabilities, and best practices across our fast-growing team so we can scale to stay ahead of business needs.

**Requirements**:
**Qualifications**, skills, and experience required**
- Bachelor's degree in Business, Science, or Arts.
- 7 - 10 years of direct response marketing and project management experience.
- Proven and consistent track record of executing against aggressive growth strategies and delivering sales targets above company expectations.
- Results and detail orientated with a very hands-on approach.
- Data-led & insights-driven.
- Excellent leadership, organizational, and problem-solving/decision-making skills.
- Excellent written and verbal communication skills.
- Ability to navigate and manage time in an ambiguous, fast-paced environment.
- Ability to build relationships with peers, cross-functional counterparts, and upper management.

Bonus Skills:

- Prior experience working at a fast-paced startup focused on increasing revenue.
- Prior experience selling online courses.

**Benefits**

**Why Work with Us**

**Make Positive Impact and Build a Legacy with Your Work**

Imagine being able to tell people that your work actually makes a difference and is helping create and support the next generation of entrepreneurs? Do meaningful work that truly matters and makes a difference.

**Work Hard and Celebrate Wins**

We have a yearly company retreat at an exotic location around the world, work-sponsored lunches, Friday night tiki bar hangs, and regular team events to celebrate the wins.

**Unique Growth Opportunities**

At Foundr, you will learn from the most successful entrepreneurs of our time, have the opportunity to take advantage of generous training budgets, and be at the forefront of cutting-edge digital marketing strategies and technology with big budgets.

**No Red Tape or Corporate BS**

We remain a founder lead company; we are anti-corporate politics, bureaucracy, and egos. We believe the best idea always wins and work hard to create an environment where accountability and ownership thrive.

**Global A-player Team**

You’ll be surrounded by some of the most “switched on” people you’ve ever met.

There’s a reason we’re one of the fastest growing online media companies in the world, and that’s because our team members are extreme weapons and actually walk the walk. We hire for culture and attract really smart people who eventually go off and do great things.

**Get Your Work & Content Seen by Millions of People**

Our content is consumed by millions of