Insights Manager

**Some career choices have more impact than others.**

We’re looking for progressive minds who are driven and forward-thinking, who are** open** to different ideas and cultures, who can** connect** with customers and colleagues and who’ll work with **courageous integrity** every day.

As an HSBC employee in Australia, you’ll have access to tailored professional development opportunities, competitive pay, an embedded flexible working culture and a range of employee benefits. These include market-leading subsidised private health cover, enhanced parental pay and support when returning to work, subsidised banking products and services and wellness programmes including discounted gym memberships.

This role is part of the Wealth Personal Banking (WPB), Customer Insights and Marketing Science (CIMS) team, functionally reporting into Senior Insights Manager, Insights Consulting, South Asia and entity reporting line into Senior Marketing Manager, B2B, Brand & Marketing Services, HSBC Australia.

The function focuses on understanding present and future customer needs, identification of market opportunities, development and execution of marketing strategies, and programmes. The ultimate goal is to drive improvements in HSBC brand equity and contribute to customer growth, revenue growth, increase customer value and satisfaction in order to meet agreed objectives and key results.

**Key responsibilities include**:

- Manage all external research and agency ecosystem to drive improved customer insights to HSBC.
- Drive robust research designs and in-depth analysis, shaping research work streams and Trackers to ensure that they deliver on business objectives and influence marketing decisions.
- Manage recurring customer insight programmes including customer satisfaction metrics and trends as well as developing programmes to generate foresight
- This role in CIMS team, is part of the Marketing function focusing to support the strategic and revenue growth priorities in Australia and South East Asia (SEA) for WPB working in conjunction with the regional CIMS team
- The role holder will deliver this through proven knowledge of the supported business areas, demonstrating sound understanding of external (e.g. technological innovation) and internal factors impacting the business and customer needs both now and in the future, an ability to manage complex stakeholder relationships across a matrix.

Requirements

**Key requirements**:

- Bachelor’s Degree (Social Science, Business Administration, Marketing preferred).
- Extensive working experience (10 yrs+) in customer Insights / Strategy / Customer experience a must; this experience supplemented with market research agency experience or similar is preferred
- Experience of the Australian market dynamics in finance, banking industry preferred;
- Experience in conducting analysis of Ad Hoc & Continuous data sources (Brand Health Trackers and in market share trackers; assessment of data quality). Extensive experience in building compelling insight from multi data sources to influence business decisions.
- Good presentation and communication skills
- Demonstrated ability to work and influence cross functionally, and experience in cross function teams. Experience to work remotely with stakeholders and team members outside of the base country
- Strong team player, with proven ability to work on multi-function departments such as marketing, business teams and external agencies.

HSBC is committed to building a culture where all employees are valued and respected and where opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow in an inclusive environment.

Applications from First Nations peoples are encouraged.

LI-HSBCNAC