Media & Demand Generation Specialis

2 weeks ago

Hawthorn East, Australia Liquorland Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**:
Coles Liquor is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars. Our purpose is to help adult Australians lead happier and healthier lives by drinking in a responsible and sustainable way. As a drink’s specialist, Coles Liquor hosts an extensive range of wines, spirits and beers and we are passionate about providing customers with local and relevant products.

Our knowledgeable Team Members serve customers through our network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

**About the role**:
As the Media & Demand Generation Specialist, you will be responsible for the coordination, support, and execution of the Coles Liquor Group (CLG) omnichannel media and demand generation strategy, ensuring that the execution and plan aligns with the overarching brand(s) direction and trade planning process.

You’ll also:

- Assist the internal Media team to execute customer life cycle campaigns and coordinate all activities across traditional media and programmatic media buying.
- Support both the trade planning and brand teams, with the objective to drive higher omnichannel awareness and conversions.
- Support the management of the CLG media budget across traditional channels
- Understand and leverage shopper insights and customer data to grow our market share, using an insight-led, analytical basis to impact shopper behaviours
- Manage and collaborate with existing media agencies/partners and work closely on both renewals and appointments of future partners/agencies/platforms

**About you and your skills**:
You’ll have proven marketing and digital experience ideally within an FMCG or retail environment as well as solid knowledge around media and performance marketing.

You’ll also have:

- Strong commercial acumen with the ability to build a business case, analyse sales and customer data to drive decision making
- Excellent communication, negotiation and influencing skills
- A deep understanding of customer acquisition, re-engagement and retention strategies through media channels
- Experienced using insights and data to inform strategy and improve performance
- The ability to leverage customer analytics and marketing tools to drive actionable insights (e.g. Adobe Analytics, Google Analytics Search Ads 360 etc)
- Exposure to project management methodologies, as well as the ability to develop media plans and strategic media campaigns
- A relevant tertiary degree, preferably in Marketing

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

Job ID: 83542

Employment Type: Full time

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