Head of Performance Marketing

5 days ago

Sydney, Australia Six Degrees Executive Full time

Location:
- Sydney- Job Type:
- Permanent- Salary:
- $180000 - $200000 per annum- Contact:
- Vicky Semidang**About the business**
Our client is an industry leading organisation with over 170 key locations across Australia. With a team of over 2000+ employees, including a head office team of 100+. This is a newly created role with an opportunity to work alongside the best in the class - Chief Marketing Officer.

**Key responsibilities.**
- Play a lead role on projects involving platform, website, revenue streams and online customer experience.
- Design and implement social media strategy to align with business goals and assist in driving both brand awareness and revenue.
- Evolve testing framework for digital performance channels, campaign targeting, creatives, and landing pages.
- Work closely with agencies to drive online sales and targets.
- Ensuring the customer experience and journey through our website and digital channels is effortless and devised to increase conversions.
- Ensure the company stays ahead of key competitors in the digital space, implementing new and innovative digital strategies which are led by customer experience and sales.
- Be led by data, maintain performance reports and dashboards to drive decisions. Utilise website funnel conversion metrics.
- Develop and foster strong working relationships with internal and external stakeholders to facilitate the delivery of a consistent customer acquisition strategy that delivers business objectives.
- Manage a monthly performance budget and be accountable for channel acquisition targets.
- Implementation of demand generation strategies, lead nurturing programs, product launch campaigns and brand awareness programs.

**Key attributes**
- Degree qualified and formal qualifications in Marketing (or equivalent)
- 8+ years’ experience in Digital Marketing /eCommerce on either agency or client side
- Experience in lead generation and customer acquisition is a MUST
- Have on the tools knowledge to optimise campaigns for scale.
- Experience in optimizing landing pages and user funnels.
- Experience in creating and managing online and offline campaigns.
- Strong media and website agency management experience
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools
- Experience in setting up and optimizing PPC campaigns on all major search engines.

**Benefits**
- WFH opportunity, 1 day a week in the office
- Competitive remuneration + super + bonus
- Discount on organisation services
- Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do. _
- Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you._

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