Head of Marketing

Amazing Head of Marketing Opportunity | New B2C Retail eCommerce Brand - Develop their entire marketing, brand & acquisition strategy | Leadership Role - Newly created role | Create the brand & growth strategy & deliver | $220,000 +++ - **Amazing Head of Marketing Opportunity | New B2C Retail eCommerce Brand**: - **Develop their entire marketing, brand & acquisition strategy | Leadership Role**: - **Newly created role | Create the brand & growth strategy & deliver | $220,000 +++** **About the Role** What can we say... every so often a special opportunity comes around where you can genuinely be part of something new, part of something original and authentic that is going to take Australia by storm. You can look back in 10 years time and say "I was part of that" and leave a legacy. AND THIS IS IT. First of all this is a newly created role in a newly created B2C Retail eCommerce Brand. It's an amazing Head of Marketing opportunity. Your core focus is to develop and lead their entire marketing, brand & customer acquisition strategy from the ground up. As this is a newly created role and team - think of them like a start-up but backed by an Amazingly Big B2C Brand It's genuinely a once in a career opportunity to get in at ground level and grow with the company and leave a legacy. Reporting to the inspirational GM, they are looking for someone with a positive, curious and deliciously healthy and hungry mindset to come in and hit the ground running. **The Responsibilities** You will focus on key marketing, brand & acquisition channels across traditional and digital marketing and media opportunities which will drive growth for all metrics along the user journey - acquisition, activation, retention and frequency. You will also: - Develop a comprehensive marketing and brand plan underpinned by customer insights, needs analysis and market opportunities to grow the business and hit key commercial objectives with a world-class customer experience - Work cross functionally with the broader technology and e-commerce teams to deliver the end-to-end growth marketing program in line with the strategy, plan and budget which you will help set - Manage channel performance tracking, analytics and reporting in conjunction with agency partners and Marketing Analytics to measure effectiveness of activity and share actionable insight with a test and learn approach - People leadership - Lead, coach and mentor a team of 6 marketers. They are high-performing and passionate already. Your objective, help them to find their voice and clear their path so they can get to the next level. Challenge and push them in the right way. You know that their success is your success and that is line with your leadership philosophy. **To be successful you will have**: - A proven track record in a similar position where you have both lead the brand & acquisition strategy and executed it too - Ideally Big Brand experience potentially across Retail/ecommerce/Online/Growth/Start-up/Lifecycle marketing automation - Extensive experience building, leading and executing successful brand strategies as well as key acquisition channels such as Paid, Referral and Affiliate marketing channels - A positive, pro-active, collaborative (build relationships), curious and hungry mindset to come in, hit the ground running and make things happen - Exceptional Team leadership and stakeholder management skills. This is where your skills come to the fore. You walk the walk and lead by example **Additional Benefits** - Great work flexibility and culture - collaborative, high performing and positive. Hybrid working environment from home and in office split - An amazing salary on offer of $220,000 base + super + many more benefits - Brilliant leadership opportunity - coach, mentor and develop a keen and hungry group of marketing professionals - Create a legacy - this is a career defining role where you will genuinely be able to make a company wide impact in the short, medium and long-term - Sydney CBD location **About the Client** As this is a newly created role and team - they are a like a start-up but backed by an Amazingly Big B2C Brand. It's a mass market B2C Retail/e-commerce/subscription brand **How to Apply