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Digital Marketing Manager
2 weeks ago
WSAudiology is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.
Location: Port Melbourne
Duration: 6 Months
Work Arrangement: Hybrid (4 days in-office, 1 day remote)
**The role**
An opportunity exists for a proactive and enthusiastic individual to join our Marketing team on a 6 month fixed term contract. You are an experienced Digital Marketer with a sharp eye for performance and an ability to juggle multiple moving parts. This role leads the execution of digital marketing, media and CRM strategies to support commercial growth, customer acquisition, and retention. It ensures alignment across Bloom Hearing’s digital ecosystem while integrating activity across multiple partner brands. The role is central to building a seamless, data-led customer journey across paid, owned and earned channels.
**What we are looking for**
Working in collaboration with agencies, platform reps, and internal teams to ensure strategic alignment and delivery across multiple brands to balance creative execution and using insights to continuously refine and optimize digital effectiveness. Your responsibilities will be but not limited to:
- Define and activate digital marketing and media strategies across paid (Google Ads, Meta, programmatic), owned and earned channels to meet commercial objectives.
- Tailor strategies across Bloom and partner brands to ensure consistency and effectiveness.
- Manage campaign segmentation, automation, and personalization using marketing platforms.
- Ensure integration of multiple brand identities across campaigns.
- Manage day-to-day performance and content across multiple websites, ensuring consistency and alignment with brand identities.
- Lead digital projects including site redevelopment and platform integration. Implement robust tagging and reporting frameworks using GTM and GA4.
- Optimise for performance and ROI, ensuring messaging is adapted appropriately for each brand.
- Monitor channel performance, build dashboards, and share insights with stakeholders.
- Analyse campaign and CRM performance and provide actionable recommendations.
**About you**
- ** 5+ years of experience** in digital marketing or media, with agency or client-side exposure.
- **Proficient with analytics and content tools**, such as GA4, Google Tag Manager, and Looker Studio, with the ability to deliver insights and manage SEO performance.
- **Skilled in using data and insights** to brief creative agencies and guide campaign development.
- **Previous experience with CMS platforms** and managing website content is essential.
**Applicants must be Australian or New Zealand citizens, permanent residents, or hold valid working rights in Australia or New Zealand to be considered for this role. Applicants with media agency experience are encouraged to apply.**
**Benefits of working with WSA**
- A competitive remuneration package
- Ongoing training and continuing professional development to support your career growth and opportunities.
- Hearing Aid Benefits available to Employees, Family and Friends
- Access to Employee Assistance Program (EAP) at no cost
- You will be joining a business with an industry high NPS score, our customer centric care is at the forefront of everything we do.
Sounds wonderful? We can't wait to hear from you.
WS Audiology is an equal-opportunity employer committed to creating an inclusive employee experience. Regardless of race, colour, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.
