Paid Media Specialist

At Metcash Food, we’re the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

Our network of family-owned businesses is taking on the competition, and our Marketing, Creative and Communications Team help put them on the map. They use data-driven insights to understand what customers truly want, working with local retailers to deliver personalised solutions that make a difference.

As the Paid Media Specialist, you will be responsible to Create value for the Metcash business by managing the successful delivery and execution of social and paid media marketing for the IGA, Retailers, and associated brands.

**What you’ll do**
- Develop and execute all paid media campaigns (Meta + Google Ads)
- Ensure campaigns are delivered as briefed, on time and adhere to brand guidelines, industry/channel best practice and compliance requirements.
- Closely monitor and analyse performance and recommend optimisation strategies to increase campaign performance.
- Develop data-driven and research-based testing experiments to generate insights that influence campaign strategies.
- Be an active team member by collaborating and participating in campaign creative and strategy discussions/meetings/workshops.
- Identify opportunities for efficiency across teams and evolve internal processes for agile and dynamic campaign delivery.
- Responsible for reporting and insights, creating dashboards allowing key stakeholders to have visibility of key performance metrics.
- Keep up to date with the latest trends and technologies, knowledge share and champion best practice with the greater team and stakeholders.
- Perform other digital marketing duties as directed by the Digital Marketing Manager

**What you’ll bring**
- Experience working in a similar environment, owning and leading a program within digital performance.
- Knowledge around Meta and Google advertising
- Experience managing B2C acquisition metrics: leads, conversion rates, sales, and ROAS
- Self-motivated with a positive can-do attitude and a high-level of accountability
- Strong communication skills, strategic ability, and creative thinking
- Proactive, attention to detail and results-driven attitude
- A passion for testing and optimization
- A growth mindset with a commitment to ongoing learning and improvement

**What we can offer**
- Hybrid working - flexibility is in our DNA.
- Free on-site parking and close to public transport
- An extra week of annual leave after your first year as part of our Fifth Week program, and the opportunity to purchase annual leave to help you recharge.
- Our MetHealth wellbeing program is designed to help you enjoy work/life balance and get the most out of life.
- Access to 12 paid weeks of gender-equal parental leave for primary carers, and three weeks for partners

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.

The industry is changing, and we need adaptable people who thrive under pressure to build meaningful relationships with our diverse family of independents. So, get stuck into a promising career in a fast-growing industry. Together, we can supply Australia/New Zealand with a better retail future, powered by local communities.

**Make your Mark