Digital Campaign Specialist

**Introduction**:
Our Organisation
Guide Dogs Victoria is a leader in breaking down barriers that enable our people to live life without limits.
Our organisation recognises and responds to the diverse needs and choices of our Clients. We specialise in providing high quality and safe services and supports to people living with low vision or blindness and other disabilities.
We are one of Australia’s most trusted charity and an employer of choice in the disability and aged care sectors. We recognise and celebrate the diversity of our employees and volunteers and the benefits this brings to our organisation. Our people enjoy an inclusive and culturally safe work environment free from all forms of discrimination. Guide Dogs Victoria is a place where talent is recognised and innovation is encouraged.
**Description**:
**Who we are looking for**:
The role is responsible for developing multi-channel digital campaign strategies that deliver results at every stage of the funnel. You’ll spend each day working with a small internal team and agency focused on delivering industry-leading results, and best-in-class user experience for current and new donors, volunteers and clients alike. You will be required to:
Provide critical insights, managing reporting frameworks, identifying campaign opportunities and optimisations in collaboration with other business units.
Track and optimise landing page conversions with the content team, ensuring alignment between in-platform trends and the destination page content.
Lead marketing automation best practice through developing a deep understanding and familiarity with our systems, mapping additional requirements, then managing delivery.
Help determine journey builds and how they integrate with paid campaign activity, ensuring a seamless experience across digital channels to drive new client and donor acquisition as well as upsell and cross-sell of services/ donations.
Manage budget, timelines and processes looking for ways to streamline workflow and improve cost, speed and quality.
Stay ahead of trends and platform changes.
Work with the other areas of the organisation to design campaigns and report back on performance
**You’ll be responsible for**:
Acting as a central point for all departments to ensure cross collaboration and seamless communication
Social media marketing
Search engine optimisation (SEO)
Digital analytics
Web data & content population
Journey build and management
**Skills and Experiences**:
Qualifications, Knowledge, Skills and Experience
Proven experience (4 years) in a similar Digital Marketing, Campaign Management or Activations role.
Strong proficiency in digital marketing across social, google and programmatic.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Analytical mindset, with the ability to interpret data and provide insights that drive business decisions.
Strong business acumen and understanding of how digital marketing fits into broader business objectives.
Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and stakeholders
**Who you are**:
Passionate about collaboration, keen to assist internal teams by providing guidance to optimise campaigns, helping to align goals with broader business objectives.
Innovative by nature, always staying up to date with digital trends and new ideas to improve performance and engagement.
Exhibit outstanding time management and multi-tasking abilities, planning, analytical and problem-solving skills, with ability to work independently.
A dog/animal lover

**Benefits**:

- A competitive remuneration package that reflects skills and experience, which includes tax free salary packaging of up to $18,550.
- 6 weeks paid parental leave.
- Support towards your professional development including paid study leave, educational assistance and an external mentoring program.
- Wellbeing program which includes an annual wellbeing calendar, discounted health insurance, employee assistance program, skin checks and annual flu vaccinations.
- Reward and Recognition program.
- Join us in making a difference in the lives of those we serve - both human and canine

Important
Mandatory Safety Screening Checks
All employees are also required to comply with COVID-19 vaccination requirements as a condition of their employment. Vaccination evidence or valid medical exemption must be provided prior your commencement date. 
We recognise and celebrate the diversity of our employees and volunteers and the benefits this brings to our organisation.
Our people enjoy an inclusive and culturally safe work environment free from all forms of discrimination.
Lived experience as a person with a disability is highly valued.
Lived experience supporting a person with a disability is highly valued.