Social Media Specialist

19 hours ago

Melbourne, Australia Drake International Full time

**SALARY $75K + SUPER**:

- ** OFFICE LOCATED IN NORTH-WEST SUBURBS**:

- ** 5 DAY OFFICE BASED ROLE**

Our client is seeking a passionate Social Media Specialist, who will be responsible for managing social media for the brand. The focus is to continue to build on the social media marketing deliverables with the goal of creating brand awareness as well as driving increased customer engagement and growth.

This role you will be reporting directly to the Director. The role requires at times to work outside of hours, especially the evenings and weekends.

If you consider yourself a passionate social media native who lives and breathes social and have 2-3 years' experience growing brands exposure across social media platforms, we want to hear from you.

**Your key focus will be**:

- Manage the social calendar for the brands Men's line.
- Elevate the brands by executing monthly marketing campaigns across social media platform suite
- Design, create and implement content for social posts across all social channels.
- Manage data models around measurement of cost-effective operations, and recommend areas of opportunity for future growth
- Interact and respond to customers enquiries through social media.
- Liaise with internal and external stakeholders at all levels
- Have a strong understanding of social media platforms and upcoming trends-specifically Instagram and Facebook
- Influencer Partnerships - Reach out and connect with influencers and stylist to create engaging content
- Liaise with third party videographers to create video content for social channels and in-store TVs
- Create, monitor and report on Facebook Ads to drive conversations and brand awareness

**Experience required**:

- Facebook Ads Manager/Power editor
- Facebook Business Manager
- Previous Retail / Fashion experience essential
- Content scheduling systems - Schedugram
- Analytic insights - Iconosquare, Google Analytics
- Adobe Creative Suite
- Photography and photo editing skills are highly preferred
- Please note: Only successful applicants to progress to the next stage will be contacted._

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