Industry Marketing Manager

1 day ago

Barangaroo, Australia Nearmap Full time

Company Description
**Help drive the growth of one of Australia’s most innovative, fastest growing tech companies.**

**We’re changing the game**

Nearmap is a pioneering Australian success story, specialising in cloud-based geospatial information services and aerial surveys. We offer our customers instant access to high resolution aerial imagery, city-scale 3D datasets and integrated geospatial tools. With planes in the air regularly capturing fresh imagery, our technology is something to be envied and we are committed to driving significant global growth.

**Job Description**:
The Industry Marketing Manager is responsible for developing and executing marketing strategy and plans for a segment of prospects/customers (SMB). The Industry Marketing Manager will be key in driving measurable difference by developing demand-gen strategy and plans that drive pipeline and revenue for SMB customer segment. The mission of this individual is to foster valuable partnerships with the sales and product teams and align marketing plans to help them achieve targets.
- Standing as an SMB champion with internal teams to collaboratively deliver regional marketing objectives for assigned segment
- Responsible for formulating and executing strategically-focused end-to-end marketing programs, to drive demand in order to achieve pipeline and revenue
- Coordinating marketing strategies across multiple channels while testing messages, channels, and opportunities
- Analysing and measure the effectiveness of existing demand-generation campaigns for optimisation
- Leading the development and execution of end-to-end marketing campaigns, driving collaboration with stakeholders under the right internal processes
- Translating performance of demand generation campaigns to leadership
- Building strong aligned relationships with both the sales and product teams
- Managing marketing budgets and demonstrate fiscal responsibility when delivering marketing assets and activities

**Qualifications**:

- Experience working in similar role B2B (preferably in Technology/Saas)
- Knowledge in building and executing SMB marketing strategy and plans
- Experience in developing and executing integrated demand-generation campaigns
- Strong stakeholder management skills
- Reporting and analysing marketing campaign performance
- Exceptional communication, interpersonal, planning, and project management skills
- MarTech platforms savvy (Marketo, SFDC, Looker)

Additional Information
**What we offer**

Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness, with benefits that include access to our employee share scheme, short and long-term financial incentives, flexible working options and paid volunteer days. We have a strong focus on personal and career development meaning you’ll enjoy world-class enablement and training and weekly 1:1 coaching.

This is a rare opportunity to collaborate with diverse, highly skilled experts who are passionate about building industry-leading products and solutions. With so much complex and interesting work to be challenged and inspired by, you might be surprised by the pathways you find.

If you see yourself working at Nearmap, get in touch.

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