Customer Advocacy Marketing Manager
13 hours ago
**How will I help?**
The Customer Marketing team is a progressive environment where we continue to revolutionise experiences across customer touchpoints, mature best-in-class marketing capabilities, and live by agile principles within the organisation. The role of the Customer Advocacy Marketing Manager within the Customer Advocacy & Response team is to nurture, retain and educate our customers through relevant and contextual 1:1 communications in customer life moments.
Some of the key responsibilities will include:
- End-to-end delivery of customer-centric marketing campaigns across traditional and digital CRM channels
- Development of internal communications, strategic solution ideation and continuous improvement
- Own customer advocacy marketing and service campaigns across a range of brands and products for Lines of Business
- Support crisis management customer communications in the event of a natural disaster or digital outage
- Provide strategic insight to minimise customer impact and maximise positive customer experience
- Maintain a focus on continuous improvement to maximise campaign efficiencies
- Create and maintain strong working relationships with key stakeholders across multiple business areas
**What's in it for you?**
You will play an important and significant part in the future of a business that has been around for 200 years. Our vision is to become one of the world’s great service companies. So, we will back you in the development of your career, with internal career prospects and flexible working. You will also be backed by a fantastic team of people in a can-do, supportive structure.
**What do I need?**
- Demonstrated experience in CRM and/or personalisation marketing related roles - preferably within the digital/telco/financial industry
- Customer centricity demonstrated through understanding and implementation of customer centric experiences
- High level of commercial acumen and experience
- Strong analytical skills including the ability to translate data into actionable insights and identify trends and performance expectations based on operational considerations
- Salesforce Marketing Cloud, Adobe Analytics, Target and Audience Manager or similar is desirable
**What is it like to work there?**
As well as good pay and a great culture, joining the Westpac family means you’ll get some of the best banking, wealth, and insurance benefits in the market. We’ll even pay you to do volunteer or community work. We aim to provide one big, supportive team of people who love helping others succeed. As an equal opportunity employer, we are proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.
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