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Digital Activation Specialist

3 weeks ago

Preston, Australia Chemist Warehouse Full time

**About us**:
With more than 20,000 employees working in over 550 stores across Australia alone, Chemist Warehouse is Australia's leading retail pharmacy group and one of Australia's most recognised brands. Chemist Warehouse continues to deliver on an ambitious growth plan which has seen the expansion of operations into China, Ireland, New Zealand, Dubai and many more exciting new developments to come

**About the role**:
**Key Responsibilities**:

- Managing paid media campaigns across paid search, social & programmatic.
- Oversee and lead the planning, optimisation and reporting of all paid campaigns alongside Digital Account Managers.
- Continually identifying optimisation opportunities to drive performance improvements across channels.
- Collaborating with both internal and external stakeholders, building and maintaining strong relationships.
- Leading digital innovation and driving a robust testing framework.

**Technical**:

- Collaborate with AdOps and Agency teams on campaign set up.
- Track, measure and analyse early post-campaign activities and troubleshoot as required.
- Communicate campaign status to Account Management teams.
- Analyse, interpret and deliver performance report summaries using a variety of tools available to you (Looker, Power BI, GA4, etc.).

**To Be Successful in This Role**:

- 3+ years’ experience in managing paid media campaigns, working with Meta, Pinterest, TikTok, Google Ads.
- Programmatic Trading Experience is preferred.
- Experience working on Looker studio and GA4.
- Solid understanding of ad networks, exchanges, or auction marketplaces
- Confident in creating digital strategy and presenting insights to clients.
- Understanding of the digital landscape with a desire to learn about emerging technologies.

**What you should know**:
Aside from the usual things you should expect from any organisation, we also offer our team the following:

- Discounts across all our brands. Plus, access to the "gift shop" at our Head Office with exceptional discounts on end-of-line products.
- Discounted hot/cold food and drink at our Head Office on-site cafe.
- Free flu vaccinations.

We have a hybrid working arrangement, so you'll need to be based in Melbourne. Our office is in Preston.
- If this role isn't quite right for you but what we're up to sounds interesting, please keep an eye out for future roles on our LinkedIn page and consider adding a job notification. We expect this role to be one of the many incredible team members on our journey ahead_