Italian Marketing Specialist

_Are you creative, innovative and passionate about using technology to engage communities? Thenyou might be our next marketing superstar._

**BUSINESS OVERVIEW**

The NextEd Group (ASX: NXD) is one of the largest listed private education organisations in Australia, delivering education and services to more than 25,000 students each year via 9 campuses in Australia and 16 recruitment offices around the world. The group delivers high-quality courses across the English Language, Vocational and Higher Education sectors, to both domestic and international students. We share a vision to unleash potential through inspiring learning and experiences, ensuring our graduates are equipped with the skills to fulfil their personal and career ambitions.

**GO STUDY AUSTRALIA OVERVIEW**

Go Study Australia provides life-changing opportunities for people to live, work and study in Australia. We provide free support for international students and travellers. We are a dedicated team of 70+ passionate people and have 15 offices across Europe, Australia and Latin America. We are a truly global company supporting globally-focused students.

It’s important that all staff approach their role with energy, passion and creative innovation so we can continue to support thousands of students every year on their never-ending journey of education and travel.

**ROLE OVERVIEW**

As the Go Study Italian Marketing Specialist, you will be in charge of driving the Marketing actions to effectively engage the onshore Italian market in close collaboration with the Australia Country Manager and the Global Marketing Manager. Together with the wider Marketing Team, you will coordinate the design and delivery of engaging marketing campaigns across a range of channels that generate new leads, engage existing communities, and support our sales team, with a particular focus on Italian students and working holiday makers in Australia.

You will plan and create the marketing strategy and its day-to-day execution to maximise lead acquisition, engagement and customer retention opportunities. You will also support customer engagement strategies (digital and physical), as well as lifecycle nurturing.

Besides having a strategic approach to planning Marketing activities, the role will have a hands-on focus on content creation to support the delivery of the campaigns - so multimedia, writing and Web dev skills are favourable.

**KEY RESPONSIBILITIES**
- Work closely with the Global Social Media Manager to strategise, develop, gather, and manage content specifically designed for the Italian market. This involves producing native Italian content, translating non-Italian materials, sourcing contributions from Italian students and working holiday makers throughout Australia, and overseeing content creation by our Italian-speaking staff across the country.
- Ensure that all communications align with the company's core values and personality, reinforcing our brand identity in the market.
- Translate and adapt onshore communications (ex. Student base) for the target audience.
- Plan and develop a comprehensive events agenda specifically tailored to the Italian student and working holiday maker community across all Go Study Australia offices.
- Identify and execute new initiatives and events to actively engage with the community and generate new leads.
- Oversee the coordination of Go Study Australia's EXPOs, welcome sessions, information sessions, job sessions, and travel events to optimize engagement with both our existing Italian client base and new customers.
- Work collaboratively with internal and external stakeholders to ensure smooth execution and maximum impact.
- Evaluate the success of events and implement enhancements for future initiatives.
- Develop and implement PR initiatives with a specific focus on the Italian market.
- Monitor media coverage and adjust strategies to maintain a positive brand image.
- Identify and target potential B2B partners to enhance our presence in the Italian market. Foster relationships with key stakeholders to establish mutually beneficial partnerships.
- Collaborate with the onshore sales team across all our offices to leverage partnerships for business growth.
- Conduct ongoing market research to stay informed about trends and opportunities within the Italian student and working holiday community in Australia.
- Analyse competitor activities and consumer behaviour to inform marketing strategies.
- Work within allocated budgets for events, PR initiatives, and marketing campaigns.
- Identify cost-effective strategies to maximise resources and achieve marketing goals.
- Collaborate with internal teams, including sales and customer support, to align marketing strategies with overall business objectives.
- Foster a collaborative environment that encourages the sharing of ideas and best practices.
- Align any new marketing initiative with the overall key performance indicators (KPIs)
- Consistently monitor and analyse performan