CRM Campaign Specialist

5 days ago

Melbourne, Australia Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**About the role**:
In order to effectively deliver high performing CRM campaigns, building and maintaining strong working relationships with Global and Regional teams is critical to this role.

**What you'll do**:

- Plan for, coordinate and deliver CRM campaigns to engage, retain and grow Xero’s SMB and Partner subscriber base and revenue per user
- Schedule, plan, build, QA (using Litmus), send and report on CRM communications via Salesforce Marketing Cloud
- Work closely with the Automation Lead and/or Analysts in the Data & Analytics team (when necessary) to ensure communications are sent to the right audience via data extension or list
- Maintain up-to-date documentation in Asana and Confluence
- In conjunction with Global Marketing Automation, the Automation Lead and where capacity allows: plan, build and run localised tests and pilot journeys across lead nurturing and CRM for cross-sell/upsell or utilisation
- Continually review CRM analytics and processes to identify operational efficiencies and performance improvement - providing recommendations to the HoD for approval

**Success looks like**:

- Best practice CRM campaigns delivered on-time
- Appropriate approvals always sought and recorded
- Regular reporting done on time and to a high standard
- Proactive insights uncovered for CRM
- Positive feedback from the AU, NZ and Asia Marketing teams and Global Marketing Automation

**What you'll bring with you**:

- Strong project management and organisational skills
- An appetite for constant improvement, especially around process efficiency
- Understanding of data extensions and advanced queries in Salesforce Marketing
- Cloud HTML coding ability
- SQL (optional)
- Proven experience in the delivery of timely and outcome-focused campaigns
- Proven understanding of CRM platforms & reporting

Why Xero?

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. Our goal is to make sure you feel welcome and supported to do the best work of your life.

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