Advertising Specialist

2 weeks ago

South Yarra, Australia Yakkazoo Full time

Establish and maintain successful relationships with key stakeholders and business leads on key clients in Australia
- Co-ordinate with Frontier Advertising offices across the Australia region across client engagements to help drive success for business
- Develop and grow key contacts and networks with search engines, technology and performance providers
- Support team leads in the gathering, monitor and analysis of performance data and ongoing strategy
- Prepare and present regular, relevant, business cases on new products and opportunities
- Work with team leaders to construct robust forecasting and opportunity reports with detailed recommendations for clients
- Project, manage and handover strategies to the search and performance team for execution
- Develop best practice on search / performance marketing and promote sharing across teams and to the group
- Support Yakkazoo Advertising in securing and developing new business
- Manage, guide and nurture team and their delivery

**Responsibilities**:
Accounts/Clients:

- Core contributor to strategic initiatives
- Be the senior contact for key clients
- Work closely with clients and digital teams to determine business needs and identify areas of opportunity to increase account growth and revenue
- Transmit to clients the benefits of search engine marketing and help them integrate SEM/SEO into their overall online marketing strategy
- Inform and educate clients with new industry trends and developments
- Regularly research, prepare and write point of view papers for distribution to clients

Process/Strategy:

- Be our biddable media platform planning, activation expert (e.g. Google, You Tube, Facebook)
- Manage the platforms team (managers and executives)
- Improve the current workflow, optimization process across accounts
- Work as both a leader and hands-on expert across accounts to assist junior team members with developing results for clients
- Improve, manage and maintain the budget tracking process
- Establish best in class standards and quality of work across accounts
- Champion new search tools, settings, technologies across accounts and help activate any existing ones that are not in place
- Be responsible for Digital and Social team and measuring account service against head hours and retainers
- You will be responsible for leading, mentoring and where appropriate up skilling your department
- You will actively seek and identify potential opportunities to win new business for Yakkazoo
- You will report monthly to Partizia, our C.O.O. with a breakdown of your department and budgets against performance

Pay: $150,000.00 - $200,000.00 per year

Schedule:

- 8 hour shift

**Education**:

- Bachelor Degree (preferred)

**Experience**:

- Media planning: 2 years (preferred)
- Media buying: 2 years (preferred)
- Digital marketing: 2 years (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: Hybrid remote in South Yarra, VIC 3141

Application Deadline: 20/11/2024

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