Channel Specialist

2 weeks ago

Sydney, Australia Red Bull Full time

Degree qualified in marketing or related major
- Excellent verbal and written communication skills
- Permanent, Full-time

The Channel Specialist is responsible for attracting & engaging target audiences across the Red Bull Media Network’s Owned & Managed channels. Creating reach, frequency & length of content consumption through a greater variety of engaging content, whilst securing a healthy mix of target audience appeal on relevant cross-channel journeys. The Channel Specialist is also responsible for building engaged communities & leading community interaction. We are looking for channel expertise, a questing mind & creative appetite.

**Areas that play to your strengths**:
**All the responsibilities we'll trust you with**:
**STAKEHOLDER MANAGEMENT**:
Work with key stakeholders in the Red Bull Media Network (Communications, Content & Programming) to execute individual communications for our channels (Owned, Earned, Managed)

Work with stakeholders in the broader marketing team to execute effective communications around product positioning and functionality.

**PROGRAM MANAGEMENT**:
Manage project deliverables of programs through the Red Bull Media Network

Continual review of results and implementation of key learnings for future projects

Executes horizontal programming strategies with customized and complementary channel-specific vertical scheduling and featuring.

Executes channels content needs based on performance insights, commissions content from international or local contributors

Co-creates rolling commissioning brief with content team & creators.

**CHANNEL OPTIMISATION**:
Ensures Red Bull is engaging its key target audiences across the top of the funnel - the Social Media

Secures consistent, brand adequate and inclusive tone of voice that drives an emotional reaction

Optimizes channel adequate scheduling and content commissioning, building relevance for cross-network themes following the horizontal programming strategy

Ensures all Red Bull channels are best in class in terms of experience, performance and delivers against business objectives

**CONTENT AND COMMUNITY MANAGEMENT**:
Builds and enhances community management, upgrading consumer relations

Grows the social content creator program, ensuring that we bring new storytelling talent into our Network and open new audience potentials

**Your areas of knowledge and expertise**:

- Degree qualified in marketing or related major
- Extensive Social Media knowledge and expertise, 2-5 years of hands-on experience creating & publishing content, ideally for a sports brand or media publisher
- High level understanding of different audiences online, accompanied by strong written and verbal communication skills
- Storyteller and ability to influence both peers and senior management
- Strong negotiation & presentation skills
- Experience managing & keeping accurate budgets across multiple projects

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