Strategic Brand Leader

2 days ago

Sydney, New South Wales, Australia beBeeStrategic Full time

Job Title: Strategic Brand Leader

We are seeking a highly skilled and experienced brand leader to drive business growth and develop strategies that resonate with our consumers.

Key Responsibilities:

  • Develop and execute brand strategies across all touchpoints.
  • Work closely with cross-functional teams to ensure our brands are effectively positioned in the marketplace.
  • Lead P&L management and optimisation to deliver brand growth.
  • Establish activity KPIs and work with cross-functional teams to analyse marketing mix and resource allocation.
  • Develop and implement ambitious brand plans grounded in consumer insights.
  • Collaborate with internal and external teams to execute plans.

Required Skills and Qualifications:

  • A minimum of 6 years of marketing experience, with a proven track record of delivering brand growth.
  • Strong commercial acumen and experience managing a P&L.
  • Experience leading cross-functional teams and managing multiple agencies to deliver integrated marketing campaigns.
  • Expertise in brand strategy and execution, including experience with premium products, consumer insights, and RTD.
  • Strong project management skills with the ability to lead multiple initiatives simultaneously.
  • Excellent communication and leadership skills, with the ability to inspire and motivate teams.
  • Experience within the spirits or beverage alcohol industry is highly desirable.

Benefits:

  • Meaningful work from day one.
  • Opportunity to grow both personally and professionally.
  • Chance to solve problems, seize opportunities, and generate bold ideas.

What We Offer:

  • Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.
  • A range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Who We Are:

We believe great people build great brands. And we know there is nothing better in the market than a career at Brown-Forman.

This is a temporary role, 12 months contract.

What You Can Expect:

● Drive Business Results: Lead P&L management and optimisation to deliver brand growth.

● Brand Strategy & Planning: Develop and implement ambitious brand plans grounded in consumer insights.

● Marketing & A&P Management: Oversee the management of A&P budgets.

● Brand Campaigns & Activation: Lead the development and implementation of key brand campaigns.

● People Development: Lead and mentor a direct report.

● Collaboration: Work with internal and external stakeholders to create and execute integrated campaigns.

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