Master Brand Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeStrategic Full time $100,000 - $160,000
Senior Brand Manager

As a seasoned marketing expert, you will play a pivotal role in shaping the future of our iconic brands. You'll be at the forefront of developing strategies that resonate with consumers and work closely with cross-functional teams to drive brand growth.

Key Responsibilities:
  • Drive business results by leading P&L management and optimisation to deliver brand growth. Establish activity KPIs and work with cross-functional teams to analyse marketing mix and resource allocation.
  • Develop and implement ambitious brand plans grounded in consumer insights, with a focus on expanding brand penetration. Lead strategic business planning to achieve growth targets, collaborating with internal and external teams to execute plans.
  • Oversee the management of A&P budgets, ensuring efficient spend across the brand portfolio. Implement post-evaluations of brand-led spend and marketing activities to improve future campaigns.
  • Lead the development and implementation of key brand campaigns. Work with marketing and trade teams to adapt campaigns for various channels and customer needs, ensuring KPIs and resources are aligned.
  • Lead and mentor a direct report, fostering a culture of creativity and insightfulness. Support the development of next-generation marketing leaders.
  • Work with internal and external stakeholders, including the global brand team, IMC, and customer marketing teams, to create and execute integrated campaigns that elevate brand presence.
Requirements:
  • Minimum 6 years of marketing experience
  • Strong commercial acumen and experience managing a P&L
  • Expertise in brand strategy and execution, including experience with premium products, consumer insights, and RTD
  • Strong project management skills, excellent communication and leadership skills, and the ability to inspire and motivate teams
Benefits:

We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come.

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