Strategic Brand Leader

2 days ago

Sydney, New South Wales, Australia beBeeCreative Full time
Job Title: Brand And Creative Lead

Matrix Education is now hiring a creative professional to lead and shape the brand across all aspects.

The role combines strategic thinking, creative execution, and cross-functional collaboration to elevate Matrix's brand presence across various channels.

  • Develop and execute the overarching brand strategy, ensuring consistent messaging across all communication channels (digital, offline, PR, partnerships, etc.).
  • Lead the creative direction for the brand, crafting a compelling narrative that resonates with students and parents.
  • Ensure alignment of the brand vision with marketing, sales, and communication efforts across teams.
  • Manage subscriber data including list hygiene, segmentation, and syncing with CRM.
  • Provide hands on creative direction and guidance to the team on the brand's visual identity and communication style.
  • Work with the marketing and communications teams to align brand messaging and ensure that all campaigns and communications reflect Matrix's brand voice.
  • Collaborate with the team to produce high quality content, including campaign concepts, social media content, and marketing materials.
  • Liaise with external partners, agencies, and teams to ensure the brand's external communications are consistent and impactful.
  • Maintain brand guidelines and ensure all internal and external communications adhere to them.
  • Monitor the effectiveness of brand messaging, making adjustments as needed to improve engagement and perception.

Key Requirements:

  • Proven experience in brand strategy, creative direction, or a similar role (at least 4-5 years).
  • Strong understanding of brand management, creative execution, and strategic communication.
  • Experience leading and collaborating with cross-functional teams, including designers, content writers, and marketing teams.
  • A portfolio or examples of successful brand campaigns you have led or contributed to.
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Great attention to detail.
  • Exceptional leadership qualities and project management skills.

Why Join Us?

  • Prime location in the heart of Sydney CBD, making your commute convenient and vibrant.
  • Work alongside a highly motivated and talented team that values growth and collaboration.
  • Work in a modern, open office designed for creativity and connection.
  • Regular team outings, social events, and a fun, collaborative culture.

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