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B2B Campaign Strategist

2 months ago

Brisbane, Queensland, Australia Global Payments Full time
About Us

Global Payments is a world leader in payments and software solutions, with a worldwide footprint to accelerate our customers' full potential.

The Role

We are seeking a results-driven marketer with a passion for creating impactful B2B campaigns to join our team as a B2B Campaign Manager. As part of a dynamic marketing team, you will collaborate closely with our sales and partnership teams to create a suite of marketing assets that empower our Integrated Software Vendors (ISVs) to drive customer acquisition and awareness.

Key Responsibilities:
  • Collaborate with the partnership team to understand strategic partners, their objectives, and customer base
  • Review and enhance the customer journey, recommending reusable templated assets across channels
  • Develop content and marketing assets for multiple channels, including webinars, videos, web pages, digital assets, social media, and sales presentations
  • Optimise lead-to-conversion communications and processes in partnership with the sales team
  • Work with partner marketing teams to create joint value propositions that position our brands as the payment solution of choice
  • Develop and implement a partner-centric nurture program to keep engagement high and establish thought leadership
  • Lead the project management of customer communications for existing merchants
About You

You're a strong communicator with a talent for uniting teams. You excel at crafting engaging content across multiple platforms and consistently seek ways to streamline processes. Data-driven in your decision-making, you're always looking for opportunities to optimise campaigns and enhance performance.

You will also bring:

  • Bachelor's degree in Marketing or related discipline
  • 5+ years of experience in B2B marketing roles, ideally with software products
  • Proven track record of managing campaigns that drive lead generation
  • Strong analytical skills with the ability to review performance results and make data-driven recommendations
  • Proficiency with Salesforce or similar CRM software
  • Exceptional time management, organisational, and communication skills

Please note this is a 12-month fixed-term maternity leave contract.