Marketing Strategist
4 weeks ago
At Great Southern Bank, we're seeking a Marketing Strategist to join our team. As a key member of our marketing team, you'll be responsible for developing and implementing go-to-market strategies across all mediums. Your expertise in end-to-end campaign management and ROI analysis will drive business growth and revenue opportunities.
Key Responsibilities:
- Develop and implement go-to-market strategies across all mediums
- Manage performance strategies across all paid, owned, and earned channels
- Lead customer propositions, including testing and go-to-market strategies
- Execute and perform content strategy within acquisition activities
- Understand and influence key drivers for consideration for all products and services
- Manage brand tonality and visual presence across all channels
Requirements:
- 5+ years' consumer marketing experience
- Demonstrable experience in managing successful multi-channel marketing campaigns
- Proven end-to-end project management skills
- Experience building strong relationship management skills, negotiation skills, and verbal and written communication skills
- Manage multiple campaigns at any one time
- Demonstrate strong creative skills and ability
- Understanding of compliance requirements within marketing
- Financial acumen and ability to analyze information, identify trends, and prioritize issues
About Us:
For over 75 years, we've been putting our customers first. We're a customer-owned bank, committed to helping all Australians own their own home. We're ambitious and continue to grow, investing in technology, products, and people. Our culture is fun, approachable, and supportive, allowing our team members to be their best every day.
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