B2B Demand Generation Specialist
2 weeks ago
We're a business travel management company and the Australian market share leader, part of the corporate division of the Flight Centre Travel Group (FCTG).
Our mission is to help SMEs across Australia realise the benefits of better, 'hassle-free' travel program management, thanks to our unique service delivery model, blending dedicated travel consultants with market-leading technology.
We're seeking a skilled B2B Demand Generation Specialist to spearhead our demand generation efforts.
Key Responsibilities:
- Develop and execute market-leading, multi-channel marketing campaigns
- Collaborate with sales and cross-functional marketing teams to deliver results
- Leverage data insights to optimise performance
- Manage campaign budgets and report on ROI
Requirements:
- Proven track record in B2B marketing campaign management
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal abilities
- Experience with CRM and marketing automation tools
What We Offer:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- A dynamic and collaborative work environment
- Flexible work arrangements
About You:
- Minimum 4+ years in B2B marketing
- Excellent MS Office skills. PowerPoint presentations essential
- Experience with email automation tools and Salesforce
- Thorough knowledge of, and experience across all key B2B marketing channels
- Excellent communication, collaboration and relationship development skills with excellent project management skills
- The ability to ideate and work with our content team or agency team to create engaging content by audience and buying stages
This is an exciting opportunity for a Results-Driven B2B Marketing Lead to join our team and drive growth.
What You'll Enjoy:
- Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work Australia New Zealand Pty Ltd
- Development: individualised learning & development pathway options
- Exclusive Staff Discounts: accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
- Travel Discounts: including family and friends - flights, hotels, tours, cruises, travel insurance and more
- Flexibility: Monday to Friday week, business hours with flexible/hybrid options
- Brightness of Future: career opportunities in a network of brands and businesses across the globe - we promote from within
- Corporate Health Discounts: access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
- Mental Health: support and Employee Assistance Program for staff and family
- Social: regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Lisbon in 2024)
- Giving Back: corporate social responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
- Sustainability: the protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
We're a dynamic and collaborative company, proud to be a certified Great Place To Work. Join our team as a Senior Marketing Campaign Manager and drive our marketing efforts forward.
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