Senior Campaign Manager
2 months ago
About Grant Thornton
Grant Thornton Australia is a leading professional services firm that supports the careers of over 1,500 remarkable people across six offices nationally. As a member firm of the Grant Thornton global network, we offer a unique opportunity to work with a diverse range of clients and industries.
About the Role
We are seeking a Senior Campaign Manager to join our Marketing, Communications and Business Development (MCBD) team. This is an exciting opportunity to elevate our flagship campaigns, standardise and champion best practice processes, and develop strong relationships with key stakeholders.
Key Responsibilities
- Lead and manage our Campaigns Centre of Excellence, developing best practice guides, processes, and coaching materials to ensure successful and efficient campaigns.
- Lead and manage our core flagship campaigns, including planning, strategy, execution, and reporting.
- Drive adoption and manage our team workflow tool, Adobe Workfront, including system administration, reporting, and dashboarding.
- Coach MCBD team members and Partners on campaign best practice, improving overall campaign quality.
- Act as a liaison with Sales and Business Development teams on lead handover and post-campaign activities.
Requirements
- Experience working in marketing within a B2B environment.
- Tertiary qualifications in marketing or related fields.
- Excellent attention to detail, strong organisational and communication skills.
- Understanding of marketing and sales campaign processes and B2B buying behaviour.
- Experience with using Marketing Automation and CRM together to deliver high-quality marketing campaigns.
- An interest in understanding and executing sales processes as part of campaigns.
- Experience with managing a marketing workflow tool such as Adobe Workfront, Asana, or Monday.
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