Dynamic Digital Media Campaign Strategist

3 weeks ago

Brisbane, Queensland, Australia Entain Full time

We are seeking a highly skilled Digital Media Campaign Strategist to join our team at Entain in Brisbane, Australia. As a key member of our Digital Media team, you will play a crucial role in developing and executing innovative digital media campaigns that drive engagement and boost brand visibility in the digital landscape.



In this dynamic position, you will work closely with cross-functional teams to brainstorm and implement cutting-edge strategies that resonate with our target audiences. Your expertise will be essential in analyzing campaign performance, optimizing efforts based on data insights, and ensuring that our digital presence effectively supports our overall marketing objectives.



With a strong focus on collaboration and innovation, you will have the opportunity to stay up-to-date with the latest trends and best practices in digital media, allowing you to bring fresh ideas to the table. Your role will involve not only executing campaigns but also actively contributing to the strategic planning process, making you an integral part of our mission to revolutionise the world of sports and gaming venue entertainment.



Your day-to-day will involve working closely with the Digital Media team to set up and execute key media campaigns across the year, liaising with various publishers to ensure campaign requirements are met, collaborating with Brand & Digital leads to execute material instructions, analysing and reporting on various Digital Marketing campaigns, and collaborating with our Brand and Design team to create key marketing materials.



To be successful in this role, you will need prior experience within a Marketing setting, specifically in Digital and/or Agency, with expertise in using Google's Marketing Platform - CM360 & DV360. You will also need strong analytical and reporting skills, intermediate/advanced Microsoft Excel skills, and the ability to work in a fast-paced environment.



In return, you can expect a competitive salary of $80,000 - $110,000 per annum, depending on experience, plus a range of benefits including a 9-day fortnight, 12 weeks of paid parental leave, wellness benefits, and access to staff giveaways to sporting and racing events.



At Entain, we value a flexible work environment and support a hybrid working model, with employees spending two days a week at the office. We are committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong, and we celebrate and respect individual differences.



So if you are a motivated and creative individual with a passion for digital media and a desire to work in a dynamic and innovative team, we encourage you to apply for this exciting opportunity.



What You'll Bring:


  • Prior experience within a Marketing setting (Digital and/or Agency) is essential.
  • Experience using Google's Marketing Platform - CM360 & DV360 specifically, knowledgeable in campaign setup, creative trafficking and reporting (required).
  • Intermediate/Advanced Microsoft Excel skills.
  • Strong analytical and reporting skills.
  • An interest in sports and/or wagering is desired, but not necessary.


Benefits:


  • Competitive salary of $80,000 - $110,000 per annum, depending on experience.
  • 9-day fortnight.
  • 12 weeks of paid parental leave.
  • Wellness benefits.
  • Access to staff giveaways to sporting and racing events.


Company Overview:

At Entain, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.



We have a host of leading brands under the Entain umbrella, including Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike. Through Entain Venues, our venue partners offer non-stop entertainment through our line-up of brands from the Australian Poker League and SportsPick to the challenges of InnQUIZitive and many more.



We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports.



Location:

The position is based in Brisbane, Australia, and we have offices in Darwin, Sydney, Brisbane, Auckland, and Wellington. At Entain, we value a flexible work environment and support a hybrid working model, with employees spending two days a week at the office.



Additional Info:

For more information, please visit our website at https://entaingroup.com.au/.

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