Strategic Communications Specialist

1 week ago

Melbourne, Victoria, Australia beBeeCommunications Full time $80,000 - $110,000

Job Overview

We're seeking a talented individual to take on the role of Strategic Communications Specialist. This position involves driving communications and connections strategy across various platforms.

This is an ideal opportunity for someone with a solid understanding of comms and connections strategy who is looking to dive deeper into brand and creative strategy.

Key Responsibilities:

  • Develop consumer insights and visualise consumer journey maps to bring consumer behaviour to life
  • Provide strategic insights and initiatives to connect with consumers throughout their journey
  • Build insightful connections strategies and contribute innovative thinking to creative teams
  • Research and apply understanding of first-party data and audience segmentation
  • Interpret and visualise data in a meaningful way for colleagues and presentations
  • Support post-campaign performance reporting and results
  • Stay ahead of cultural trends and consumer behaviours, identifying opportunities for culturally relevant campaigns
  • Contribute to industry discussions and publications, positioning the company as a leader in innovation and creativity

Requirements:

  • Excellent understanding of comms and connections strategy
  • Comfortable with numbers and details
  • Both analytical and creative thinker
  • Keen awareness of cultural trends and their impact on consumer behaviour
  • Good understanding of paid, owned and earned media channels

What You'll Bring:

  • A strong understanding of the evolving social and digital comms landscape
  • Excellent knowledge of the latest marketing trends and technologies

About You:

  • Someone with a passion for great ideas and advertising
  • 2-4 years' experience in a similar role within a creative or media agency

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