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Chief Shopper Marketing Officer

3 weeks ago

North Sydney Council, Australia beBeeMarketer Full time $60,000 - $80,000
About the Role

We are seeking a dynamic and experienced professional to support the regional planning and execution of shopper marketing initiatives across APAC.

This role will be instrumental in bringing to life the path to purchase and ensuring effective below the line activations connect with consumers, driving conversion and loyalty.

Key Responsibilities:
  • Manage high-level stakeholder relationships with internal and external partners globally to support the roll out and assessment of best-in-class shopper programs.
  • Develop and execute shopper marketing campaigns across on and off premise channels to drive brand visibility and conversion.
  • Oversee timelines, budgets, and agency briefs.
  • Coordinate the production and delivery of point-of-sale materials.
  • Analyze campaign performance and shopper insights based on brand and commercial objectives to measure return on investment.
  • Monitor competitor activity and category trends to inform shopper marketing strategy.
  • Ensure consistency of brand messaging across all shopper touchpoints.
  • Collaborate with teams in market to support the planning and execution of trade shows and promotional events.

This is a mid-senior level full-time position within the marketing function.